Category: Business

Campaign aims to demonstrate how commercially caught Great Lakes whitefish can be more fully used, raising per fish value toward $3,500

DETROIT – September 29, 2022 – (Newswire.com)

The Conference of Great Lakes St. Lawrence Governors & Premiers, a Chicago-based organization representing the Governors of the Great Lakes States and the Canadian Premiers of Ontario and Québec, today launched its “100% Whitefish” initiative that includes a diverse group of partner organizations. Dan Eichinger, Director of the Michigan Department of Natural Resources, helped kick off the initiative in conjunction with a “head to tail” whitefish tasting organized by noted Detroit-area executive chef Doug Hewitt, in collaboration with Motor City Seafood Company. The event also featured remarks from Dr. Thor Sigfusson, Founder and Chairman of the Iceland Ocean Cluster. 

The organization’s goal with the campaign is to demonstrate how 100% of a whitefish can be used for different purposes and beyond just food. The effort builds on success with the cod in Iceland and with other species elsewhere globally. Organizers believe that a 100% fish strategy holds tremendous promise for the Great Lakes St. Lawrence region to more completely utilize caught fish, drive greater economic returns, create jobs and help develop rural economies. 

Director Dan Eichinger said, “The 100% whitefish initiative can help bring new products, jobs and revenue opportunities to our local communities. It also represents a more sustainable use of one of Michigan’s iconic natural resources—lake whitefish—while growing our blue economy in a way that can maximize the commercial return while respecting the management, health and recreational needs of the fishery.” 

Dr. Thor Sigfusson added, “Iceland has proven the 100% fish concept, and we are now creating similar successes around the world. Initial testing on lake whitefish has shown many different high-value products that could be made from materials that are today either thrown away or processed for very low value. Great Lakes whitefish can be our next success story.” 

Current uses for commercially caught whitefish only capture a small fraction of the full potential value of each fish. Overall, the Great Lakes commercial fishery is a tremendously undervalued and underutilized asset. Iceland pioneered the “100% fish” strategy that has rejuvenated and expanded its fish-dependent economy. The Iceland Ocean Cluster works across business sectors to maximize the beneficial use of the entire Icelandic cod (hence “100% fish”). As a result of this effort, the utilization rate of the Icelandic cod has increased from 40% when utilization was almost exclusively filets for human consumption (similar to whitefish today) to more than 90%, including high-value byproducts such as skin and collagen that are processed into a variety of food and non-food products, raising the value of each fish from about $12 to $3,500. Significant benefits could similarly flow from greater utilization and reduced waste of the whitefish catch. 

David Naftzger, Executive Director for the Great Lakes St. Lawrence Governors and Premiers, said, “There is tremendous potential for Great Lakes whitefish. Beyond this, 100% fish can help create more value and benefits from lake trout, walleye, yellow perch and other species in our region. This is just the tip of the iceberg and we look forward to the work to come.” 

The 100% whitefish project is being coordinated by a diverse project team including representatives from the following: 

• Conference of Great Lakes St. Lawrence Governors and Premiers 

• Chippewa Ottawa Resource Authority 

• Grand Traverse Band of Ottawa and Chippewa Indians 

• Great Lakes Fishery Commission 

• Great Lakes Indian Fish & Wildlife Commission 

• Iceland Ocean Cluster 

• Illinois Department of Natural Resources 

• Little Traverse Bay Bands of Odawa Indians 

• Matis 

• Michigan Department of Natural Resources 

• Michigan Sea Grant 

• Motor City Seafood Company 

• Ontario Commercial Fisheries’ Association 

• Ontario Ministry of Northern Development, Mines, Natural Resources & Forestry 

• Wisconsin Department of Natural Resources 

More information on 100% whitefish is available at www.gsgp.org

PROJECT SUPPORT This project is supported through a grant by the Great Lakes Fishery Trust (GLFT). The GLFT is an innovative funding source created to compensate residents of Michigan for the lost use and enjoyment of fisheries resources of Lake Michigan resulting from the operation of the Ludington Pumped Storage Plant. Since 1996, the GLFT has granted more than $80 million to enhance, protect, and rehabilitate Great Lakes fishery resources. 

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Craig Clark

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Great Lakes St. Lawrence Governors and Premiers Launches Regional ‘100% Whitefish’ Initiative

Architects and designers will have a more user-friendly design experience

General Glass International
SECAUCUS, N.J. …

A mailroom punching bag. Tuna cans with no can opener. A folded-up exercise machine. New marketing campaign seeks ‘the most useless office perk ever’ and draws in hilarious submissions.

NEW YORK – September 29, 2022 – (Newswire.com)

Workers are being lured back into offices this fall with promises of community, fun, and superb perks. But unless you’re working at Google, Netflix or Apple, these office perks are often far from glamorous.

Framery, the world’s leading manufacturer of soundproof private spaces for open offices, has launched a new global campaign to track down “the most useless office perk in the world.” The playful initiative — created in collaboration with creative agency Reaktor Creative — pokes fun at all the strange items that are left to accumulate dust in offices around the globe.

“We want to help companies see that if we’re going to make employees return to the office, then we should at the very least create an environment that’s actually conducive to doing work — and maybe even having fun,” says Chief Executive Officer Samu Hällfors at Framery. “There’s a real need to reinvent office culture.”

There are already many hilarious (downright baffling!) submissions on the campaign site. Entries at perksforpods.com remain open worldwide until Oct. 31. 

Three submissions will each win a premium Framery One soundproof pod, ideal for quiet working and private teleconferencing in open offices. The winning three pointless office perks will also be donated to charity for better use.

Contact Information:

Kalle Mattila

Founder, PYRY Communications

[email protected]

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The Search for the Most Useless Office Perk in the World — by Framery and Reaktor Creative

Cambridge Isotope Laboratories Cambridge Isotope Laboratories
TEWKSBURY, Mass. – September 26, 2022 – (Newswire.co…

Trusted Space is awarded multiple contracts for Data Science Research and Development for
Satellite Autonomy, Satellite Fault Identification and Causation, Battlespace Awareness, and
Cislunar Space Domain Awareness (…

Corporate Performance Management solution provider’s soaring growth attributable to unique rapid deployment methodology and dedication to customers

LOS ANGELES – September 26, 2022 – (Newswire.com)

Solver, an award-winning global leader in cloud-based Corporate Performance Management (CPM) software for Budgeting, Forecasting, Reporting, Consolidations, and Dashboards for mid-market ERPs, today announced a 65% subscription revenue growth from last year, with a verified uptrend identified after the successful conclusion of its annual Ascend user conference held in August in Huntington Beach, California. 

Solver identifies that its growth continues to be bolstered by its commitment to the global network of customers and partners who were well represented among the many attendees of Solver’s Ascend 2022 conference. This year’s 10-year anniversary conference represented a wide range of Solver’s global offices, making it a true international event. 

“Our unique Solver QuickStart rapid deployment methodology is instrumental in driving new growth from modern CFOs who require near-real-time financial insight to maintain agility, and we see that our sustained growth comes from our focus on rapidly and consistently meeting the evolving needs of our new and existing customers,” said Nils Rasmussen, CEO at Solver. 

“Our growth strategy has always relied on customer service and innovation that drives ROI and value: we leverage every automation tool at our disposal to deliver faster, better decision-making capabilities to our customers.” 

– Nils Rasmussen, CEO, Solver

In the spirit of supporting faster, better decisions, Solver’s Ascend 2022 user conference was led by keynotes from CEO Nils Rasmussen and inspirational speaker / innovator Melissa Majors. They focused on providing tools and strategies for growing and strengthening modern businesses from the technical and human side. 

“In today’s rapidly shifting business landscape, we have all learned the lesson that everything can change in a day,” explained Rasmussen. “Solver’s annual user conference provides tactics that FP&A professionals can deploy to improve their business from all angles, and our award-winning Corporate Performance Management solution is the linchpin that makes it possible for the entire company to put those improvements into practice.”  

Finance teams are encouraged to learn more about Solver:

• Understand Solver QuickStart rapid deployment
• Preview the complete Solver Suite
• See the agenda for Ascend 2022

About Solver
Founded in 1996, Solver has won countless awards for its Corporate Performance Management solution that delivers FP&A solutions to meet midsize business needs. The CPM solution provider has been repeatedly named a CPM Leader by G2, was Microsoft’s BI Partner of the Year, and is recognized on the Gartner Group CPM Magic Quadrant. Solver integrates with leading ERPs and is sold through 12 global offices and a worldwide network of partners. Please visit www.solverglobal.com or contact [email protected] to learn more.

Contact Information:

Tad Remington

Chief Commercial Officer

[email protected]

(310) 691-5300

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August 2022: Solver Announces 65% Subscription Revenue Growth

MONTREAL – September 26, 2022 – (Newswire.com)

Combining over 30 years of experience pricing, grading, and validating products’ authenticity, Two Authenticators Inc. (2a) supports luxury vintage retail operations through innovative methods and impeccable customer service. Packaged to optimize businesses’ above-market gross margins, companies’ top-selling brands, such as Louis Vuitton, Chanel, and Gucci, are shipped within five business days.

The list of reputable North American retailers composing 2a’s book of business has grown exponentially over the past months. After concluding agreements with esteemed website GILT Groupe, elite department store chain Lord & Taylor and, renowned shopping television network SHOPHQ, by virtue of the corporation’s adaptability, Two Authenticators(2a) triumphantly launched with world class Saks Off 5th before engaging in a new, solid partnership with inimitable QVC.

According to Vintage Luxury Virtuoso and, Two Authenticators(2a)’s CFO Kei Izawa, numerous factors are motivating 2a’s expedited growth. She stated, “Privileged rapports with abundant suppliers and sales networks combined with our ability to offer better gross profits to our partners and our automated structure are some of the reasons why Two Authenticators(2a) is flourishing at accelerated pace.” For over a decade, Ms. Izawa occupied influential roles in the pre-owned space. Less than a week removed from her debut with Two Authenticators(2a), Kei’s leadership is undeniable.

Disclaimer: Two Authenticators Inc. (2a) is not related to any of the brands it sells. Brands are not responsible and do not guarantee the authenticity of goods sold. Authenticity is certified by Two Authenticators Inc. (2a).

Contact Information:

Philippe McAllister

Info

[email protected]

(866)351-4221

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Back-to-School With a Bang! Vintage Luxury Brand Two Authenticators Inc. (2a) Partners With Industry Titans as Fashion’s Vibrant Fall Season Begins.

SARASOTA, Fla. – September 26, 2022 – (Newswire.com)

Throughout 2022, thousands of companies have used Newswire’s Media Advantage Platform to share their news while repurposing their stories for commercial marketing to ensure online visibility needed for brand awareness and increasing sales.

Chief Marketing Officers (CMOs) are recognizing that a cadence of press releases complemented by earned media, sponsored media interviews, and Forbes leadership pieces are rapidly replacing third-party SEO programs that aren’t delivering the desired return on investment.

“Newswire’s customers are transforming the power of the press release by leveraging our Media Advantage Platform (MAP) that enables earned media, native advertising, and thought leadership opportunities to power their integrated media and marketing returns,” said Joe Esposito, Chief Executive Officer at Newswire. “We utilize our own platform to deliver our story consistently to power our growth,” Esposito added.

Transforming the power of a press release into a powerful marketing tool is taking place in the technology, e-commerce, healthcare, and financial services industry every day. For example, companies in healthcare and the healthcare tech industry have leveraged the Media Advantage Platform to land coverage in several leading industry publications, including but not limited to the following:

• Authority Magazine
• Grand Rapids Business Journal
• HIPAA Journal
• Healthcare Tech Outlook
• mHealthIntelligence
• Ten7 Podcast

Opportunities like these have enabled Chief Marketing Officers and CEOs seeking higher returns on media spend to share their ideas through thought leadership pieces and ancillary paid media opportunities. Subsequent media outreach and media pitching, included as part of Newswire’s Media Advantage platform, leverage press release campaigns to create earned media opportunities.

Earned Media coverage can often lead to benefits such as a notable uptick in website traffic, higher conversions, improved search engine optimization rankings, and more. In addition to brand awareness and online visibility, Newswire repurposes campaigns through sponsored content, digital marketing, and paid advertising to drive inbound interest that increases sales.

“While CMOs’ roles and responsibilities will vary from company to company, we are chiefly responsible for planning and implementing an organization’s overall marketing strategy. The Media Advantage Platform is available to Chief Marketing Officers like myself who are looking for new ways to engage audiences and aid them in generating more returns on their investment,” said Charlie Terenzio, Chief Marketing Officer at Newswire.

Visit www.newswire.com for information on distributing the right message to the right audience at the right time.

About Newswire

Newswire is a media technology company that provides its clients the Media Advantage Platform, consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.

Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.

To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: [email protected]

Contact Information:

Charlie Terenzio

Chief Marketing Officer

[email protected]

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Newswire’s Media Advantage Platform Powers Chief Marketing Officers’ Return on Media and Marketing Communications Spend

ZHUCHENG, China – September 26, 2022 – (Newswire.com)

Thanks to a dedicated team and decade-long commitment to intense agricultural science and research, HOWTIAN is proud to officially announce a critical milestone in their endeavour to create natural, accessible food & nutrition products for the masses. 

HOWTIAN has achieved up to 12% average Reb A yield this season – the highest ever in the industry and a significant turning point as stevia costs approach parity with artificial sweeteners.

Natural solutions for everyone — this is more than an ideal, but rather a commitment the founder of HOWTIAN, Zhu Liping, made at the company’s start in 1999. Through his travels and remote explorations, he understood nature as the answer for everything and believed its benefits shouldn’t be limited to those with greater means. This philosophy remains intact decades later. In fact, it was the driving force behind the founding of HOWTIAN’s stevia ventures in 2009 and the drive for Project Shennong. 

Project Shennong began at a time when different steviol glycoside (the sweet component of stevia) processing technologies were emerging worldwide. In this growth period however, HOWTIAN saw many divert from the natural-leaf extraction technology and start to compromise the naturalness of their manufactured stevia for cost savings. 

Over the past 10 years, HOWTIAN chose a different path in launching Project Shennong. They decided to set themselves apart and offer solutions that keep natural principles at the forefront, while also achieving an affordable cost by: 

• Investing in R&D to develop higher steviol glycoside yielding plant varieties
• Testing and scaling them for mass production

“Ten years ago, the average Reb A yield of the stevia plant was about 4.0% and has increased to about 7.0% over the years. We are delighted to announce that this season, we have achieved a minimum of 9.5% Reb A yield, with some plants as high as 12% average yield, which is the highest ever seen in the stevia industry,” says Tom Fuzer, VP of Market Strategy at HOWTIAN.

This accomplishment is groundbreaking for food and beverage manufacturers who were unable to justify the more expensive price tag of stevia – historically 6 to 15 times the cost of artificial sweeteners. Thanks to Project Shennong and HOWTIAN’s newest stevia variants, the cost in use of stevia is quickly approaching parity with traditional artificial sugar substitutes. 

“Companies once compelled by cost constraints to choose artificial sweeteners now no longer need to compromise. We anticipate the adoption of stevia to accelerate significantly in the most price sensitive markets, including beverages, snacking and sports nutrition,” notes Fuzer. “We are proud to be at the forefront of the industry and to lead the innovations that’ll drive mass market adoption of natural ingredient solutions like stevia.”

With production capacity of 8,000 metric tons, HOWTIAN — formerly operating as Zhucheng Haotian Pharma Co. Ltd (ZCHT) and maker of SoPure^TM Stevia — is the largest stevia manufacturer in the world.

For more information, please visit: https://howtiangroup.com

Contact Information:

Joseph Tam

Media Relations

[email protected]

Tom Fuzer

VP, Market Strategy

[email protected]

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HOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A Yield