Category: Business

The protective cases are critical to preventing damage from everyday wear.

Zebra Scanner Holster with Belt Clip Zebra Scanner Holster with Belt C…

SANTA CLARA, Calif., February 27, 2023 (Newswire.com)
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OnePiece Labs, the premier incubator program for web3 startups, and Uplandme, Inc. the meta…

Neetu Toor’s appointment comes as Loopio enters its next stage of growth

TORONTO, February 27, 2023 (Newswire.com)
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Loopio, the leading response management software company, announced today that it has named Neetu Toor as its first General Counsel, effective February 27, 2023. Toor joins Loopio on the heels of a milestone year for the company, expanding its customer base to over 1,400 world-leading organizations.

Most recently serving as Senior Director of Legal Services and acting Data Privacy Officer at Caseware International Inc., Toor brings 10 years of senior legal experience to the company, specializing in providing counsel and leadership to high-growth private technology companies. She offers a stellar track record of advising management on matters including corporate and commercial transitions, litigation, corporate governance, and regulatory and compliance. 

“Neetu is an incredibly talented attorney, and her proven experience providing counsel to fast-growing companies makes her a great addition to the Loopio team,” says Stephanie Ratza, Chief Financial Officer (CFO) of Loopio. “Her strategic thinking and progressive legal leadership will be instrumental to driving results for the company as we scale the business and build on the strong foundation that’s been established.” 

In this role, Toor will lead and help scale the company’s legal function and provide legal counsel across all matters related to Loopio’s business, ethics and compliance, data privacy governance, and enterprise risk management. 

“I am excited and honored to join the Loopio team as its first General Counsel,” says Toor. “The company’s employee-first culture and the opportunity to play a part in the next stage of growth was an incredibly appealing combination, and I look forward to building on its strong momentum into 2023 and beyond.” 

The company has significantly bolstered its leadership team since 2020, with the addition of Greg Elliott as Vice President (VP) of Customer Experience, Rick Smolen as Senior Vice President (SVP) of Sales, Ratza as CFO, Bobbi Alexandrova as SVP of Software Development, and the promotion of Justin Peimani to VP of Strategic Partnerships. 

About Loopio

Loopio’s response management platform helps companies streamline their response process for RFPs, DDQs, Security Questionnaires, and any sales request that comes their way. Currently serving over 1,400 companies globally at world-leading organizations, Loopio enables sales and proposal teams to respond faster, improve response accuracy, and win more business.

Founded in 2014, Loopio is one of Canada’s fastest-growing technology scale-ups. It has been listed as one of the fastest-growing companies on the Deloitte Technology Fast 50™ list for four consecutive years, and it has consistently been named one of Canada’s Top Small & Medium Employers. In 2021, Loopio raised a $200M strategic investment from Sumeru Equity Partners to fuel its next stage of growth. 

To learn more about Loopio, visit loopio.com and follow the company on LinkedIn.

Contact Information:

Sara Stratton

Senior Brand Communications Manager

[email protected]

Original Source:

Loopio Announces the Addition of Neetu Toor as First General Counsel

The industry leader in website downtime monitoring said the reliance on monitoring services will be a trend to watch as the year progresses.

Uptime…

Marketing technology company named Google Premier Partner for tenth year in a row

MORRISVILLE, N.C., February 27, 2…

ProEV™, a Division of Electrical Components International, and Phillips Innovations Partner to Develop High-Voltage Harness Assemblies for Class 8 Electric and Fuel-Cell Trucks and Trailers

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Pioneering blockchain and telecom startup unveils Open6GC, a mobile network platform using its patent-pending dSIM technology.

BARCELONA, Spain, February 27, 2023 (Newswire.com)
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At the annual Mobile World Congress, Bloxtel Inc, a leading provider of blockchain-based telecommunications solutions, presented Open6GC, a peer-to-peer mobile network platform tightly integrated with blockchain technology to help operators and enterprises significantly reduce their connectivity infrastructure costs. The groundbreaking platform is based on a patent-pending decentralized SIM (dSIM) technology featuring asymmetric mobile network authentication.

During a live demonstration accompanied with the release of a 22-page white paper, Bloxtel’s founders argued that traditional symmetric authentication in wireless telecommunications systems, with the same single keys shared in advance, is a pure remnant from the 1980s. They presented symmetric cryptography as a major bottleneck for unlocking global connectivity growth in terms of cost, scalability, interoperability, performance and security. They proposed asymmetric cryptography as a better alternative for mobile network authentication towards distributed and decentralized public/private networks.

Asymmetric cryptography allows two different but mathematically related keys to be used to encrypt and decrypt data. In this system, each mobile network node and each subscriber is associated with a pair of cryptographic keys: a public key that can be shared, and a private key that is kept secret. This mechanism allows decentralized neutral host-based cellular networks to be securely and seamlessly accessed by offloading/roaming mobile operators at the fraction of today’s costs.

Bloxtel’s founders suggested an initial cost of $0.25 per GB for an Open6GC deployment which is over 20x cheaper than the US average price per GB. Hosting an Open6GC node for an enterprise should be much more affordable than a commercial solution that costs hundreds of thousands of dollars.

“We are thrilled to introduce Open6GC to our customers and partners,” said Izzo Wane, co-founder & CEO of Bloxtel. “We believe that Open6GC provides a much-needed solution that is open, innovative and cost-effective. We already received tremendous feedback about dSIM technology and are confident that Open6GC will exceed expectations.”

Bloxtel’s founders are not new to introducing disruptive concepts to the $1T+ telecom industry. With their previous startup Simless, they were the first to showcase integrated SIM (iSIM) technology years before the industry adopted it. With Bloxtel, they are at it again with the strong conviction that dSIM is the missing piece of the nascent decentralized wireless ecosystem. Open6GC is backward compatible with 5G & 4G/LTE and aims to galvanize 6G research for building distributed systems for the next billions of connected devices.

Bloxtel’s demos are available to the public at 4YFN (8.1UP.6) located at Hall 8.1 of Fira Gran Via. The white paper has also been made available online at Bloxtel’s website.

About Bloxtel Inc:

Bloxtel is the brainchild of former employees of AT&T and Deutsche Telekom, world’s largest telecom companies. With 40+ SIM-related granted patents and a combined experience of 30+ years in telecom, smart cards and cryptography, Bloxtel’s founders were pioneers in the field of eSIM/ iSIM technology.

Contact Information:

Izzo Wane

Co-Founder & CEO

[email protected]

Original Source:

Bloxtel Showcases World’s First Asymmetric Mobile Network Authentication

Artificial intelligence (AI) has already made a significant impact on the world of search engine optimisation (SEO) and this trend is expected to continue in the future.

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A new paradigm in which luxury fertility is an experience. Because the world’s wealthy don’t have time to create their families, as they’re busy creating wealth.

BEVERLY HILLS, Calif., February 26, 2023 (Newswire.com)
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IMA ART, introduced a first-of-its-kind luxury fertility and surrogacy concierge, dedicated to helping high-net-worth & ultra high-net-worth individuals on their private journey to parenthood.

Speak to any parent and they will tell you that a child is the most precious thing on Earth. Perhaps that makes parenthood the ultimate luxury; but for the estimated 15% of couples who run into fertility problems, it’s a luxury that’s unobtainable without recourse to fertility or surrogacy solutions. In addition, in most international jurisdictions, building a family through assisted reproductive technology is not available to singles and LGBTQIA+. 

The world’s wealthiest are not immune from these family creation challenges, but until recently they lacked a luxury fertility and surrogacy provider with the fine touches and exemplary service suited to such high-end discerning clientele.

This is exactly the space that Beverly Hills-based IMA ART Fertility has chosen to occupy. From its iconic California location, Asian infused hospitality, exclusive positioning and beautifully designed website, it’s clear this is a brand that exudes luxury.

“Our business originally started in Hong Kong, but it’s no accident that we’ve chosen to set up in Beverly Hills. In this area, we have an amazing choice of five-star hotels, Michelin-starred restaurants, exclusive spas and all the trappings of pure luxury. Our clients may only spend around two weeks here with us, but we want to make that experience as easy and enjoyable as possible, so they are in the perfect frame of mind to undergo their fertility treatment,” shared Ron Sonnenberg, Co-Founder.

Since rebranding and relaunching in Beverly Hills, IMA ART has made significant strides in establishing a reputation in this more rarified marketplace. 

“We’ve also connected with lawyers and insurance advisers who have been in this field for 20 years and they’ve all told us nobody is serving this high net worth and ultra-high net worth demographic in the way IMA ART is. We are an international business and operating in the luxury sphere is anything but a 9-to-5 job. We have to make ourselves available to our clients when they want us to be available – it’s another element that sets us apart from other agencies operating in this space,” Ron added.

“Our goal is to be recognized as the pre-eminent luxury fertility & surrogacy concierge. We want to be a brand that lasts and helps families create future generations,” said Michelle Tang, CEO and Co-Founder of IMA ART.

About the Company: IMA ART is a high-value bespoke professional fertility advisory service. Creating a whole new personality; introducing an exclusive suite of discreet luxury fertility and surrogacy solutions in Beverly Hills. Learn more about IMA ART Fertility, at www.imaartfertility.com.

Contact Information:

Ron Sonnenberg

Co-Founder

[email protected]

(424)-284-1408

Original Source:

Luxury Fertility & Surrogacy Concierge, First-of-Its-Kind. IMA ART Fertility

Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society

MIAMI, February 23, 2023 (Newswire.com)
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Heyday Marketing has been named Inc.’s 2022 Best in Business. The list, which can be found in the 2022 Winter issue of Inc. magazine, recognizes the most dynamic companies of all sizes and industries that have had an outstanding influence on communities, industries, the environment, or society as a whole. 

Scott Omelianuk, editor-in-chief of Inc., says, “Inc. magazine is dedicated to showcasing America’s most dynamic businesses and the great things they do. The Best in Business awards shine a light on those that have gone above and beyond their original mission to make a social, environmental or economic impact, benefiting those around them.”

As a tribute to being awarded, Chief Marketing Officer Eduardo Moya for Heyday Marketing has put together a list that highlights effective ways to promote your business. “With the start of the new year, this is a great time to start thinking about your marketing plans and taking stock of how things have worked in the past year and looking toward new year marketing is a crucial part of shoring up your business plans,” commented Eduardo Moya.

Among the things business owners should be thinking about, are the ways their marketing strategies played out year ending 2022. A starting point would be to revise goals that were met for 2022 and give way to new year marketing ideas.

Why is New Year Marketing Important?

Perhaps the most obvious reason to think seriously about new year marketing is that this is the time to reassess how things have worked in 2022 and what changes an organization should make for the coming year. Certainly, things like taxes and fiscal year accounting should have any business owner thinking about how to optimize spending and ways to bring in revenue. New year marketing should be part of these calculations. 

The new year also provides a slim period to cash in on the time of year when people are spending money. There is a small period of time after the holidays to draw in revenue from the holiday spending boost. Things tend to slow down considerably by March, and new year marketing is a way to draw in customers and boost sales.    

Strategic Ways to Captivate Your Target Audience 

1. Focus on SEO

More than 50% of marketing professionals cite SEO and organic traffic as the most important measure of success for marketing strategies. Making sure an organization’s content, website, and social media are optimized to capture searches, is crucial to success in the coming year. 

2. Create Email Collection Forms

Some of the highest conversion rates are directly attributable to email collection forms and direct email marketing. Email collection forms have been shown to lead to a 15% conversion rate. Of the industries that use email collection forms, media and entertainment get the most conversion, and restaurants and catering are closely behind. For organizations under these specifications, it is time to start using this marketing method in the new year.  

3. Put Your Landing Page to the Test

As of now, only about 17% of marketers are using an A/B test to measure the success of landing pages. By doing something as simple as an A/B test, an organization can vastly increase their search engine rankings and your conversion rates. 

4. Optimize for Mobile

Mobile traffic accounts for about half of all traffic on the web. This means about half of an organization’s potential customers are searching the web and doing research on a mobile device. 64% of SEO marketing professionals say that optimizing for mobile is a key feature of a successful marketing plan. Right now, 25% of companies optimize for mobile. Those that do not tend to fare worse than those that do.  

5. Consider Optimizing for Voice-Activated Systems 

A full 52% of people who use voice-assisted tech say they use it more than once a day. This voice-assisted tech appears to be a growing segment of web searching and consumer activity. 

6. Accentuate Eco-Friendly Aspects of Your Products and/or Services 

Surveys show that customers are four times more likely to buy eco-friendly products or services over other types. With the continuing rise in awareness of eco-friendly products, customers are increasingly valuing these kinds of products over more conventional products that do not or cannot advertise eco-friendly aspects.  

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ABOUT HEYDAY MARKETING 

Heyday Marketing is a full-service Marketing and Public Relations agency based in Coral Gables, FL. Founded in 2015, the agency offers a variety of services to help businesses distinguish themselves from their competitors. Their team of reliable and creative professionals are skilled in digital advertising, website development, public relations, social media management, branding, content strategy, and a multitude of other marketing services. Heyday was ranked No. 914 on the 2022 Inc. 5000 list, rated in the top ten of the Best SEO Agencies in Miami by Expertise in 2020, and was awarded “Marketing Agency of the year” by The South Florida Hispanic Chamber of Commerce in 2021. The agency is also a trusted Google and Facebook partner. Visit HeyDay Marketing online at www.HeyDayMarketing.com, on Instagram at @HeyDayMarketing, and on Facebook at Facebook.com/HeyDayMkt.

Contact Information:

Jackie Zayas

Public Relations Director

[email protected]

305-989-4824

Related Files
HeydayMarketing_ 2023MarketingTips.pdf

Original Source:

Heyday Marketing Named Inc.’s 2022 Best in Business and Provides Strategic Ways to Grow Businesses in 2023