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Star of Lifetime’s “Steppin’ Into The Holiday” Jana Kramer is First Beauty Innovator Under New Deal

LOS ANGELES – October 17, 2022 – (Newswire.com)

Volition™, the leading beauty platform of the Creator Economy, known for its best-selling clean, vegan and cruelty-free skincare products, today announced it has entered a multi-year beauty product development deal with A+E Networks®. Over the course of the partnership, select A+E talent will become Volition “Innovators,” working hand-in-hand with Brand chemists and creatives to bring unique skincare SKUs to market under the Volition label. 

The first such Innovator is Jana Kramer, star of Lifetime’s upcoming Steppin’ into the Holiday, who has co-created Volition’s new retinol-based collection, starting with the new Volition Sémillon Overnight Retinol Serum with Niacinamide + Hyaluronic Acid launching November 2022, $69. An eye cream and full skincare bundle will follow in early 2023.

“A+E Networks is thrilled to launch this foundational enterprise with Volition as we further extend the reach of our Lifetime brand together with meaningful partners. Our first collaboration with Lifetime star Jana Kramer highlights her broad appeal throughout social media as a fervent ambassador for healthy living and natural skin care. We look forward to Jana’s glowing complexion representing the vision of the Lifetime brand extension into skin care,” said Lance Still, SVP, Consumer Enterprises, A+E Networks.

When CEO & Founder Patricia Santos created Volition, her vision was an assortment of products developed with entrepreneurial content creators as authentic extensions of their personal brand. This first A+E Networks collaboration embodies that vision as Kramer wanted to create a unique facial serum that harnessed the antioxidant power of sémillon grape seed in a potent anti-wrinkle serum to help protect skin from free radicals. “I have long been passionate about winemaking, but it always bothered me how the grape seeds are discarded when making white wines,” says Kramer.

“We’re delighted to start this partnership with Jana, as she is passionate about her first product with Volition and her large, engaged audience of beauty enthusiasts will organically amplify our reach.” Volition currently engages with a digital community of approximately 600,000 users and expects that number to increase substantially over the duration of the new deal. “We believe this partnership can revolutionize the way in which brands and talent work together, as we set out to create compelling, new beauty ideas,” says Santos of the future with A+E Networks talent and expanded brand offerings from Volition. “This is an exciting start.”

Steppin’ into the Holiday follows the story of former Broadway star Billy Holiday (Mario Lopez) who returns to his hometown for Christmas after being abruptly fired from a hit TV series “Celebrity Dance Off.” While there, he encounters Rae (Jana Kramer), the charismatic owner of the local dance studio where Billy’s 12-year-old nephew is her standout student. Rae and Billy collaborate to revive the town’s traditional Christmas Eve show as a dance recital fundraiser and romantic sparks start flying! Steppin’ into the Holiday premieres Friday, November 25 at 8/7C on Lifetime.

Sémillon Overnight Retinol Serum with Niacinamide + Hyaluronic Acid is available at volitionbeauty.com and will retail at Ulta.com beginning January 2023. 

For Volition press inquiries, interview requests and more information contact Paul Deacon at [email protected] or visit www.volitionbeauty.com.

Contact Information:

Paul Deacon

CMO

[email protected]

4157139013

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Volition Beauty and A+E Networks Unveil Product Development Partnership

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US-India Conference Event at San Francisco’s BayEcotarium

SAN FRANCISCO – October 15, 2022 – (Newswire.com)

More than 100 global CEOs and leaders of some of the world’s most influential companies reflected on recent innovations and actions to combat climate change at a special dinner for the opening of the Fifth Berkeley Innovation Forum. The Smithsonian-affiliated Aquarium of the Bay hosted the primary session, and the final session of the event took place at another branch of the BayEcotarium, the Bay Model in Sausalito.

The 5th annual US-India Conference took place at the Speaker Forum on the University of California, Berkeley campus. Executives, professionals, academics, students from both India and the U.S., and key members of U.S.-India trade and economic bodies attended the dinner to exchange ideas in an open forum.

“The world is changing at a quick and dramatic pace, and new orientations and alignments are needed from the world’s major economies,” said George Jacob, President and CEO of BayEcotarium. “India and the U.S. must work together to shape and ensure mutual prosperity and peace around the globe.”

R. Mukundan, Managing Director and Chief Executive Officer at Tata Chemicals in India, spoke about the importance of corporate responsibility to support climate resiliency in an interview that evening. “We believe that conservation, protecting biodiversity and working on climate change cannot be done by one company,” Mukundan said. “It has to be done by partnership and ecosystems. If by coming to these forums we can connect with like-minded people, we would like to find them, work with them, and share what we know.”

At the closing session held at the Bay Model in Sausalito, Professor Solomon Darwin (Haas School of Business University of California Berkeley) opened the final session. Presentations included industrial activities on the planet, how sustainability is key for the future, and best business practices to thrive in the modern business world. The forum included time for open discussion and question-and-answer sessions.

WHO ARE WE:

Established 42 years ago as the Bay Institute, Bay.Org/BayEcotarium and its seven branches are united under one mission to enable conversations on climate resilience and ocean conservation globally, while inspiring actionable change locally by protection and preservation of the San Francisco Bay and its ecosystems, from Sierra to the Sea™. Visit www.Bayecotarium.org.

BayEcotarium, one of the largest non-profit watershed conservation groups in the Bay Area, which includes the Smithsonian-affiliated Aquarium of the Bay, is marking its transformation to become a first-of-its-kind BayEcotarium – an immersive, sustainability-driven and multi-disciplinary education, research and climate leadership facility.

The Berkeley Innovation Forum is a membership organization hosted by Dr. Henry Chesbrough, Faculty Director of the Garwood Center for Corporate Innovation. Professor Chesbrough has become a world-renowned authority on the topic of open innovation, a term that he is credited with inventing. BIF is an exclusive membership group consisting of carefully selected corporate Directors from non-competing firms who are deeply involved in managing innovation within their company. The forum provides its members an ongoing window on innovation challenges confronting companies around the world, and gathers members together to share their experiences in dealing with these challenges. We also incorporate recent innovation research, from UC Berkeley and other universities. We keep the size of the membership limited in order to promote greater exchange of viewpoints.

Contact Information:

Paul Nakamoto

Vice President

[email protected]

(415) 262-4720

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BayEcotarium Hosts Primary and Final Berkeley Innovation Forum Sessions

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