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CHICAGO – November 4, 2022 – (Newswire.com)

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Amidst the highest inflation rate since 2001, consumers are adjusting their spending habits and businesses need to evolve to ensure they align with current consumer sentiment.

MELBOURNE, Australia – November 4, 2022 – (Newswire.com)

According to the leading digital marketing agency Melbourne-wide, Zib Digital, Aussies are spending significantly less online as cost of living concerns force them to change their behaviours. As spending capacity and confidence dwindles amongst consumers, the challenge for brands is in understanding the opportunity, defending their position and accelerating performance to see continued growth.

Understanding the consumer is critical and businesses should ensure that during a time when consumer spending habits are altering, communication focuses largely on the value their products or services provide, says Zib Digital. 

Toluna’s Global Consumer Barometer Study found that the increased cost of groceries, in particular, was forcing Aussie consumers to make changes to the way they spend. Some of the changes included changing the brands they normally buy for generic brands, shopping around in search of value and shopping more often to get the best deals. Some of the other ways Aussie households are cutting back on spending include reducing social activities such as eating out and finding ways to reduce energy consumption.

Zib Digital says that with consumers more likely to switch brands and shop around for a better deal, many businesses may be feeling the pinch too. Marketing plays a critical role in creating brand value during the toughest of times, allowing brands to sustain customer perception and position when consumer decisions get tougher.

Despite people cutting back on spending, irrational spending desire remains. Zib Digital emphasises brands that are clearer and louder about the value they bring customers will be in a better position to foster and leverage a strong brand.

As the premier digital marketing and SEO agency Melbourne-wide, Zib Digital has designed campaigns for thousands of brands in a wide variety of industries. Connecting businesses and customers through clever online marketing, Zib Digital can help brands stand out with a tailored strategy that will deliver exceptional results.

To learn more, contact the leaders in digital marketing and SEO Melbourne-wide today.

Contact Information:

Zib Digital

Manager

(03) 8685 9290

Press Release Service
by
Newswire.com

Original Source:

As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses

SAN FRANCISCO – November 3, 2022 – (Newswire.com)

ALL REMOTE — FlowForge…

New Buc-ee’s in Luling, Texas, will be largest Buc-ee’s store in the country.

LULING, Texas – November 3, 2022 – (Newswire.com)

Buc-ee’s, home of the world’s cleanest bathrooms, freshest food and friendliest beaver, will break ground on its new travel center in Luling, Texas, on Wednesday, Nov. 16, 2022. The start of construction will be celebrated at 11 a.m. CST with a ceremony attended by local leaders.

The new Buc-ee’s Luling will be the largest Buc-ee’s location in the country, ensuring Texas remains home to the world’s biggest Buc-ee’s. Occupying more than 75,000 square feet, the updated Buc-ee’s Luling will replace the city’s current Buc-ee’s store, which was the brand’s first family travel center, built in 2003.

Located at 10070 I-10, Buc-ee’s Luling will offer 120 fueling positions just outside its store with thousands of snack, meal and drink options for travelers on the go, as well as the same award-winning restrooms, cheap gas, quality products and excellent service that have won the hearts, trust and business of millions in the South for nearly 40 years. Buc-ee’s favorites, including Texas barbeque, homemade fudge, kolaches, Beaver Nuggets, jerky and fresh pastries, will all be available.

Attendees of the Buc-ee’s Luling groundbreaking ceremony will include Mayor CJ Watts of Luling, former Mayor Mike Hendricks of Luling, Caldwell County Judge Hoppy Haden, and Luling City Manager Mark Mayo.

Founded in Texas in 1982, Buc-ee’s is celebrating its 40^th anniversary this year. Buc-ee’s operates 43 stores across Texas and the South. Since beginning its multi-state expansion in 2019, Buc-ee’s has opened travel centers in Alabama, Florida, Georgia, Kentucky, South Carolina, and Tennessee. Buc-ee’s is now headed West with store groundbreakings in Colorado and Missouri. 

“Beaver and Don’s pioneering concept of the Buc-ee’s family travel center debuted in Luling 20 years ago,” said Stan Beard of Buc-ee’s. “As we continue to share the Buc-ee’s experience with the rest of the country, we are grateful for the opportunity to deepen our Lone Star roots and to keep our flagship, and the largest Buc-ee’s ever, in Luling.” 

Throughout the project, Buc-ee’s corporate development team will continue to work closely with local partners, including the City of Luling, the Luling Economic Development Corporation, and Caldwell County. Buc-ee’s Luling will add even more jobs to the area, employing at least 200 team members, with starting pay beginning well above minimum wage, full benefits, a 6% matching 401k, and three weeks of paid vacation.

About Buc-ee’s
Buc-ee’s is the world’s most-loved travel center. Founded in 1982, Buc-ee’s now has 34 stores across Texas, including the world’s largest convenience store, as well as nine locations in other states. Buc-ee’s is known for pristine bathrooms, a large amount of fueling positions, friendly service, Buc-ee’s apparel and fresh, delicious food. Originally launched and still headquartered in Texas, Buc-ee’s has combined traditional quality and modern efficiency to redefine the pit stop for their customers. For more information, visit www.buc-ees.com.

Contact Information:

Rachel Austin

Publicist

[email protected]

Press Release Service
by
Newswire.com

Original Source:

BUC-EE’S TO BREAK GROUND ON LARGEST TRAVEL CENTER IN THE COUNTRY ON NOV. 16