Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • Secretary Antony J. Blinken with George Stephanopoulos of ABC Good Morning America
    Secretary Antony J. Blinken with George Stephanopoulos of ABC Good Morning America World News
  • In dealing with inflation, most Canadian businesses plan to cut costs
    In dealing with inflation, most Canadian businesses plan to cut costs World News
  • Rockwater Plumbing Now Certified to Provide Water Filtration and Softener Services
    Rockwater Plumbing Now Certified to Provide Water Filtration and Softener Services Business
  • Sip Tequila Corrido This National Tequila Day
    Sip Tequila Corrido This National Tequila Day Business
  • War in Ukraine, Analytics. Day 817 (part1): Five Years of Zelensky. Negative Improvements.
    War in Ukraine, Analytics. Day 817 (part1): Five Years of Zelensky. Negative Improvements. World News
  • Joint Statement by the United States and Gulf Cooperation Council Members on Iran
    Joint Statement by the United States and Gulf Cooperation Council Members on Iran World News
  • FAA Opens Application Process for Enhanced Air Traffic-Collegiate Training Initiative
    FAA Opens Application Process for Enhanced Air Traffic-Collegiate Training Initiative Aviation
  • Sabeer Nelli Invites Businesses to Try Their Own Branded Payments
    Sabeer Nelli Invites Businesses to Try Their Own Branded Payments Business
Spectrm State of Social Conversational Commerce 2023 Report Finds Consumers Spend More With Brands That Communicate on Messaging Apps

Spectrm State of Social Conversational Commerce 2023 Report Finds Consumers Spend More With Brands That Communicate on Messaging Apps

Posted on March 14, 2023 By NewsEditor
Spectrm State of Social Conversational Commerce 2023 Report Finds Consumers Spend More With Brands That Communicate on Messaging AppsSpectrm State of Social Conversational Commerce 2023 Report Finds Consumers Spend More With Brands That Communicate on Messaging Apps
Spectrm State of Social Conversational Commerce 2023 Report Finds Consumers Spend More With Brands That Communicate on Messaging Apps
State of Social Conversational Commerce


NEW YORK, March 14, 2023 (Newswire.com) - Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, has released the findings from their "State of Social Conversational Commerce 2023." 

The report surveyed 1,000 consumers from around the world with the purpose of better understanding their experiences messaging with brands on Facebook Messenger, Instagram, or WhatsApp. It investigated if messaging led to them purchasing a product, their thoughts on privacy and data collection, and more. 

Commenting on the findings, Max Koziolek, CEO of Spectrm, said: "As we uncovered in last year's 'State of Social Conversational Commerce' report, customers are excited and eager to message with brands on the private apps where they already spend their time, such as Messenger, Instagram DMs, or WhatsApp. This year's finding showed messaging is even more important. 86% say their messaging experiences positively impacted their perception of the company and 82% reported making a purchase after messaging with a brand. As marketing leaders are challenged to do more with less in 2023, messaging is emerging as a key retention channel to increase customer lifetime value."

Key Findings Include: 

  • 78% of respondents have messaged a brand through Facebook Messenger, Instagram, or WhatsApp
  • 86% say those messaging experiences positively impacted their perception of the company
  • 82% of respondents made a purchase after messaging with a brand
  • 38% of respondents had a negative experience when messaging with a brand because the response rate was too slow — 77% say it caused them to not purchase from that company
  • 56% don't care if they message with a bot or a human, so long as they get what they need
  • 88% said that they would communicate their preferences in a privacy-safe way directly to a brand in order to receive a more personalized experience
  • 64% say messaging is the way they prefer to engage with brands

To download a full copy of the report, please visit: https://spectrm.io/resources/state-of-social-conversational-commerce-2023/

About Spectrm 

Spectrm is the no-code conversational marketing automation platform for brands to convert customers on messaging channels. Spectrm chatbot analytics, marketing automation solutions and conversational AI make it easy to personalize customer experiences at scale.

Contact Information:
Holly Hitchcock
[email protected]


Original Source: Spectrm State of Social Conversational Commerce 2023 Report Finds Consumers Spend More With Brands That Communicate on Messaging Apps
Business

Post navigation

Previous Post: NetLine Academy Introduced as NetLine Aims to Better Educate B2B Demand Generation Marketers
Next Post: Big Sky Recycling Partners with Call to Safety to Combat Domestic and Sexual Violence

Related Posts

  • Carey Leisure & Neal Personal Injury Lawyers Opens a New Location in New Port Richey, Florida
    Carey Leisure & Neal Personal Injury Lawyers Opens a New Location in New Port Richey, Florida Business
  • Logistics Plus Philippines Achieves Certification of Registration for SEHQ Excellence
    Logistics Plus Philippines Achieves Certification of Registration for SEHQ Excellence Business
  • Canadian Fertility Consulting Hosting Event in San Fransisco, All Hopeful Parents Welcome
    Canadian Fertility Consulting Hosting Event in San Fransisco, All Hopeful Parents Welcome Business
  • Pinpoint Communications Will Soon Cover Beatrice With Fiber to the Home
    Pinpoint Communications Will Soon Cover Beatrice With Fiber to the Home Business
  • OnePlan Announces Expansion Into the United Kingdom
    OnePlan Announces Expansion Into the United Kingdom Business
  • Learn GPT Building with Garrett Wasny’s SuperAIBook Platform
    Learn GPT Building with Garrett Wasny’s SuperAIBook Platform Business
May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • Volatus annonce la clôture d’un placement VIE entièrement souscrit de 3 000 000 $May 13, 2025
  • Kenny Dewan Launches Mahalo Recovery FoundationMay 13, 2025
  • Growth Drivers, Share, And TrendsMay 13, 2025
  • Watlow® Accelerates Growth in Malaysia with Expanded Facility & Long-Term Commitment to SE Asia’s Industrial InnovationMay 12, 2025
  • TRIO announces brand evolution focused on AI, creativity and human connectionMay 12, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • Analyzing Growth Drivers, Share, Segments, and Emerging Trends
    Analyzing Growth Drivers, Share, Segments, and Emerging Trends World News
  • Digitunity Report Identifies Need for Audio Enhancement
    Digitunity Report Identifies Need for Audio Enhancement Business
  • CIC’s ‘Merch With a Mission’ Redefines the Impact of Promotional Product Marketing
    CIC’s ‘Merch With a Mission’ Redefines the Impact of Promotional Product Marketing Business
  • State of Russian Economy: CentralBank Rings Alarm. China Stabs in the Back, yet Again. Milov & Nacke
    State of Russian Economy: CentralBank Rings Alarm. China Stabs in the Back, yet Again. Milov & Nacke World News
  • POW call gone wrong –  Volodymyr Zolkin
    POW call gone wrong – Volodymyr Zolkin World News
  • Qualcomm, Thales and SpaceX Spearheading Next-Generation Connectivity
    Qualcomm, Thales and SpaceX Spearheading Next-Generation Connectivity World News
  • Etched Selects Agnisys’ IDesignSpec to Streamline AI Chip Development
    Etched Selects Agnisys’ IDesignSpec to Streamline AI Chip Development Aviation
  • War Day 295: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin
    War Day 295: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .