Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • Churchill County, NV Expands GovPilot Partnership With New Government Management Software In 2023
    Churchill County, NV Expands GovPilot Partnership With New Government Management Software In 2023 World News
  • Secretary Blinken’s Meeting with Greek Opposition Leader Alexis Tsipras
    Secretary Blinken’s Meeting with Greek Opposition Leader Alexis Tsipras World News
  • Global Anthelmintic Drugs Market Set For 5.4% Growth, Reaching .90 Billion By 2028
    Global Anthelmintic Drugs Market Set For 5.4% Growth, Reaching $3.90 Billion By 2028 World News
  • The 14th Annual Juneteenth NY Celebration 2023 ‘Kaleidoscope of Black Culture’ Returns to Brooklyn, NY, June 16-June 18
    The 14th Annual Juneteenth NY Celebration 2023 ‘Kaleidoscope of Black Culture’ Returns to Brooklyn, NY, June 16-June 18 Business
  • Audfly’s Directional Sound Modules Becoming a Standard in Smart Devices
    Audfly’s Directional Sound Modules Becoming a Standard in Smart Devices Business
  • Aronora Announces Clinical Data to Be Presented at the 64th American Society of Hematology Annual Meeting
    Aronora Announces Clinical Data to Be Presented at the 64th American Society of Hematology Annual Meeting Business
  • Industrial Controls Market Size, Share And Growth Analysis For 2023-2032
    Industrial Controls Market Size, Share And Growth Analysis For 2023-2032 World News
  • ChinaAMC wins two titles for excellence in asset management and sustainable investment
    ChinaAMC wins two titles for excellence in asset management and sustainable investment World News
As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses

As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses

Posted on November 3, 2022 By NewsEditor
As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for BusinessesAs Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for BusinessesAmidst the highest inflation rate since 2001, consumers are adjusting their spending habits and businesses need to evolve to ensure they align with current consumer sentiment.

As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses
Zib Digital

Zib Digital

MELBOURNE, Australia - November 4, 2022 - (Newswire.com)

According to the leading digital marketing agency Melbourne-wide, Zib Digital, Aussies are spending significantly less online as cost of living concerns force them to change their behaviours. As spending capacity and confidence dwindles amongst consumers, the challenge for brands is in understanding the opportunity, defending their position and accelerating performance to see continued growth.

Understanding the consumer is critical and businesses should ensure that during a time when consumer spending habits are altering, communication focuses largely on the value their products or services provide, says Zib Digital. 

Toluna's Global Consumer Barometer Study found that the increased cost of groceries, in particular, was forcing Aussie consumers to make changes to the way they spend. Some of the changes included changing the brands they normally buy for generic brands, shopping around in search of value and shopping more often to get the best deals. Some of the other ways Aussie households are cutting back on spending include reducing social activities such as eating out and finding ways to reduce energy consumption.

Zib Digital says that with consumers more likely to switch brands and shop around for a better deal, many businesses may be feeling the pinch too. Marketing plays a critical role in creating brand value during the toughest of times, allowing brands to sustain customer perception and position when consumer decisions get tougher.

Despite people cutting back on spending, irrational spending desire remains. Zib Digital emphasises brands that are clearer and louder about the value they bring customers will be in a better position to foster and leverage a strong brand.

As the premier digital marketing and SEO agency Melbourne-wide, Zib Digital has designed campaigns for thousands of brands in a wide variety of industries. Connecting businesses and customers through clever online marketing, Zib Digital can help brands stand out with a tailored strategy that will deliver exceptional results.

To learn more, contact the leaders in digital marketing and SEO Melbourne-wide today.


Contact Information:
Zib Digital
Manager
(03) 8685 9290


Press Release Service by Newswire.com

Original Source: As Australia's Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses
Business

Post navigation

Previous Post: Expedition 65 InFlight with Associated Press and ABC News – May 5, 2021
Next Post: Day 162 – Latynina.tv – Alexey Arestovych

Related Posts

  • Assisted Living & Long-Term Care Campus Launch New Websites and Re-Imagined Messaging
    Assisted Living & Long-Term Care Campus Launch New Websites and Re-Imagined Messaging Business
  • 46th Annual Philadelphia Museum of Art Craft Show Coming This November
    46th Annual Philadelphia Museum of Art Craft Show Coming This November Business
  • Tru Treasury and ZSuite Tech Announce Strategic Collaboration, Launching Innovative Escrow Tool for Credit Unions
    Tru Treasury and ZSuite Tech Announce Strategic Collaboration, Launching Innovative Escrow Tool for Credit Unions Business
  • Darian Braun Wins Another Beauty Award
    Darian Braun Wins Another Beauty Award Business
  • Carey Leisure & Neal Personal Injury Lawyers Opens a New Location in New Port Richey, Florida
    Carey Leisure & Neal Personal Injury Lawyers Opens a New Location in New Port Richey, Florida Business
  • Edison Aerospace to Present at NAAA convention
    Edison Aerospace to Present at NAAA convention Business
September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • Decking And Railing Market to Reach $15.14 Billion by 2029 with 6.1% CAGRSeptember 2, 2025
  • Massive Bitcoin Domain Portfolio for AuctionSeptember 2, 2025
  • Music City’s Ultimate Power Penthouse with Largest Rooftop in Printer’s Alley To Auction via Concierge AuctionsSeptember 2, 2025
  • Branchspace orchestrates innovative Instant Redemption Loyalty Launch across the booking journey for KM Malta AirlinesSeptember 1, 2025
  • Tenovi and Truentity Health Launch Nationwide Push to Expand Remote Monitoring Through Independent PharmaciesSeptember 1, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • NASA mission to defend Earth from asteroids “a success”- BBC News
    NASA mission to defend Earth from asteroids “a success”- BBC News World News
  • NASCAR Announces Its 2025 Season With New Tracks, Key Races, and Enhanced Fan Experiences
    NASCAR Announces Its 2025 Season With New Tracks, Key Races, and Enhanced Fan Experiences World News
  • Ayza Wine & Chocolate Bar Elevates Group Dining Experience in Midtown Manhattan
    Ayza Wine & Chocolate Bar Elevates Group Dining Experience in Midtown Manhattan World News
  • Breast Cancer Liquid Biopsy Market Is Projected To Reach 7.05 Million by 2027
    Breast Cancer Liquid Biopsy Market Is Projected To Reach $357.05 Million by 2027 Business
  • FAA Schedules Next Series of Runway Safety Meetings
    FAA Schedules Next Series of Runway Safety Meetings Aviation
  • ValueHealth and OrthoIllinois Partner to Advance Value-Based Care in Midwest
    ValueHealth and OrthoIllinois Partner to Advance Value-Based Care in Midwest Business
  • Corporate Gifting Platform Loop & Tie Simplifies Sales Process by Empowering Choice With Its New Self-Service Feature
    Corporate Gifting Platform Loop & Tie Simplifies Sales Process by Empowering Choice With Its New Self-Service Feature Business
  • Marketing Executives Leverage Newswire’s Media Advantage Platform to Drive Online Visibility Through High-Tech, High-Touch Approach
    Marketing Executives Leverage Newswire’s Media Advantage Platform to Drive Online Visibility Through High-Tech, High-Touch Approach Business
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .