Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • Jungle Scout Introduces AI Integration for Instant Amazon Listing Creation
    Jungle Scout Introduces AI Integration for Instant Amazon Listing Creation Business
  • FAA Outlines Hawaii Air Tour Safety Improvements
    FAA Outlines Hawaii Air Tour Safety Improvements Aviation
  • Life Science Search Partners Publishes Insights on Tips for Success as a New Entrepreneur
    Life Science Search Partners Publishes Insights on Tips for Success as a New Entrepreneur Business
  • War Day 670, pt1: Only New Ukraine Can Win This War.
    War Day 670, pt1: Only New Ukraine Can Win This War. World News
  • Global Soy Protein Market Drivers, Trends And Restraints For 2022-2031
    Global Soy Protein Market Drivers, Trends And Restraints For 2022-2031 World News
  • Economy of War: Arms for Ukraine (FeyginLive & Latynina.tv)
    Economy of War: Arms for Ukraine (FeyginLive & Latynina.tv) World News
  • High-Tech High Heels Silicon Valley and Renesas Join Forces to Pursue Equity in STEM Education
    High-Tech High Heels Silicon Valley and Renesas Join Forces to Pursue Equity in STEM Education Business
  • BodiMetrics Partners with Carahsoft Technology Corporation
    BodiMetrics Partners with Carahsoft Technology Corporation World News
Branchspace orchestrates innovative Instant Redemption Loyalty Launch across the booking journey for KM Malta Airlines

Branchspace orchestrates innovative Instant Redemption Loyalty Launch across the booking journey for KM Malta Airlines

Posted on September 1, 2025 By NewsEditor

Branchspace orchestrates innovative Instant Redemption Loyalty Launch across the booking journey for KM Malta Airlines

KM Malta Airlines offers loyalty without limits across the booking journey powered by a multi-party integration underpinned by Branchspace’s Triplake platform.

LONDON, UNITED KINGDOM, August 21, 2025 /EINPresswire.com/ — In a major leap forward for airline loyalty amongst full-service airlines, KM Malta Airlines has just launched a truly pioneering loyalty enhancement for its members – one that redefines how airlines engage with their customers. The KM Rewards programme is designed for both frequent flyers and occasional adventurers and now allows members—regardless of status or frequency—to redeem their rewards instantly as a seamless booking experience in the booking flow of the airline’s website.

This was made possible through a complex, multi-party integration, in collaboration with KM Malta Airlines and their loyalty platform provider, Euno, a brand-new rewards marketplace platform.

With the programme’s digital currency SkyBux at the heart of this innovation, frequent or occasional flyers can now redeem from the moment they have first earned SkyBux, for up to 100% of the flight fare (excluding taxes and charges) and ancillary products and services.

Powered by Branchspace’s Triplake and the Euno Loyalty Platform

“This is loyalty reimagined,” says David Turton, Chief Technology Officer at Branchspace.

“We brought together a modern airline, a next-gen loyalty platform, and our own digital retailing capabilities to deliver a seamless, inclusive, and radically simple customer experience. This is the kind of challenge we love at Branchspace. We are proud to have made this possible together with our partners.” adds David Turton.

The solution is built on Branchspace’s Triplake dynamic retailing platform, connected with Euno, a next-generation rewards platform and marketplace, and KM Malta Airlines. Together, they enable real-time earning and redemption of SkyBux.

Not just a feature launch but alignment of strategy, speed and customer value with future proof flexibility

“It wasn’t just about technology—it was about aligning strategy, speed, and customer value,” Turton added.

“This isn’t just a feature launch—it’s a platform for future loyalty growth to drive engagement with our members,” said Oliver Ross, Head of Loyalty & CRM at KM Malta Airlines. “We’ve built something foundational, flexible, and customer-first. Branchspace’s leadership and agility and the capabilities of the Euno loyalty platform were critical in making this innovative vision a reality.”

“We are delighted that KM Malta Airlines selected our Euno Loyalty Platform to power the KM Rewards programme and we look forward to adding further enhancements in the near future. It was a pleasure to collaborate with Branchspace and KM Malta Airlines on the development of the redemption capability.”, quotes Stephen Bartlett-Bragg, Co-founder & Executive Director East2 Technology Limited.

SkyBux act as a fully spendable digital currency, and the platform has been designed to evolve quickly: the initial launch is just the beginning, with plans already underway to expand the ability to earn and redeem SkyBux further.

A model for future loyalty – Key highlights of the new KM Rewards loyalty programme

• Instant, status-free redemption: SkyBux can be used after the very first flight.

• Flexible usage: Customers can spend as little as 1 SkyBux, for themselves or others on the same booking.

• Full fare and ancillary coverage: Redemption for up to 100% (excl. taxes/fees).

• Modular platform and seamless customer experience: Powered by Triplake dynamic retailing platform, with multi-partner integrations, built for rapid innovation and expansion.

• Upgraded rewards and benefits: Additional benefits are unlocked across the 3 KM Elite membership tiers: Traveller, Explorer and Pioneer with new tier milestone bonuses of up to 13,500 SkyBux annually for KM Elites reaching the top tier of Pioneer.

This project overcame the typical challenges of multi-vendor coordination, new system development, and integration complexity. It serves as a blueprint for how airlines can quickly innovate by bringing together best-of-breed partners.

The new KM Rewards experience is already live on KM Malta Airlines’ digital booking platform, via web and mobile app – designed and delivered by Branchspace’s Triplake dynamic retailing solution. It signals a new era for loyalty in aviation.

About Branchspace – digital reinvented

Founded in 2013, Branchspace aims to be the most forward thinking and trusted technology partner for airlines and other travel companies, breaking barriers of legacy systems technology and thinking. It allows clients to create and manage personalised, data-driven digital commerce experiences to increase direct distribution and take greater ownership of the end-to-end customer journey.

Branchspace is headquartered in London, with further offices in Krakow, Lisbon and Manila.

Renata Buranello
Branchspace
+351 932 087 084
email us here
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
Other

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

You just read:

News Provided By

August 21, 2025, 09:00 GMT


EIN Presswire’s priority is author transparency. We do our best to weed out false and misleading content. The content above is
the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above.



Originally published at https://www.einpresswire.com/article/841610839/branchspace-orchestrates-innovative-instant-redemption-loyalty-launch-across-the-booking-journey-for-km-malta-airlines

Aviation

Post navigation

Previous Post: Tenovi and Truentity Health Launch Nationwide Push to Expand Remote Monitoring Through Independent Pharmacies
Next Post: Music City’s Ultimate Power Penthouse with Largest Rooftop in Printer’s Alley To Auction via Concierge Auctions

Related Posts

  • Low-Cost Carrier Market Projected Expansion to 5.1+ Billion Market Value by 2032; with a 12.1% CAGR During 2023-2032
    Low-Cost Carrier Market Projected Expansion to $595.1+ Billion Market Value by 2032; with a 12.1% CAGR During 2023-2032 Aviation
  • Boeing BAC 5408-Qualified Aerospace Cleaning Solvent
    Boeing BAC 5408-Qualified Aerospace Cleaning Solvent Aviation
  • Global 5G Chipset Market Size Worth USD 300.88 Billion by 2032
    Global 5G Chipset Market Size Worth USD 300.88 Billion by 2032 Aviation
  • Secondary Surveillance Radar (SSR) Market- Fuelled by Increasing Air Traffic and Advanced Air Traffic Management Needs
    Secondary Surveillance Radar (SSR) Market- Fuelled by Increasing Air Traffic and Advanced Air Traffic Management Needs Aviation
  • How the World’s Largest VLM System Powers Growth at Mouser Electronics
    How the World’s Largest VLM System Powers Growth at Mouser Electronics Aviation
  • Etech Joins Everest Group’s Clinton Global Initiative Pledge to Grow Impact Sourcing Workforce to 1 Million by 2030
    Etech Joins Everest Group’s Clinton Global Initiative Pledge to Grow Impact Sourcing Workforce to 1 Million by 2030 Aviation
September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • Global 5G Chipset Market Size Worth USD 300.88 Billion by 2032September 22, 2025
  • BusinessCardDesigners.com Launches Custom Business Card StudioSeptember 21, 2025
  • BioVeritas to Speak at Argus North American Biofuels, LCFS & Carbon Markets SummitSeptember 21, 2025
  • Fibank is the Best Bank for Customer Experience in Bulgaria according to EuromoneySeptember 20, 2025
  • Most American Voters Would Accept U.S.-Backed Israeli-Palestinian PeaceSeptember 20, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • FedEx CEO says he expects the economy to enter a ‘worldwide recession’
    FedEx CEO says he expects the economy to enter a ‘worldwide recession’ World News
  • Drones Market for Energy Industry to Reach USD 69.4 Billion by 2032, Growing at a CAGR of 14.30% from 2025 to 2032
    Drones Market for Energy Industry to Reach USD 69.4 Billion by 2032, Growing at a CAGR of 14.30% from 2025 to 2032 Aviation
  • Market Insights And Future Outlook
    Market Insights And Future Outlook World News
  • Rising Clinical R&D Efforts Driving Market Growth
    Rising Clinical R&D Efforts Driving Market Growth World News
  • Come On Announces ‘FRATERNITÉ’ Collection, Debuted at Paris Fashion Week, is Now Available
    Come On Announces ‘FRATERNITÉ’ Collection, Debuted at Paris Fashion Week, is Now Available Business
  • Day 364: war diaries w/Former Advisor to Ukraine President, Intel Officer @arestovych & #Feygin
    Day 364: war diaries w/Former Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • The Salvation Army of Palm Beach County Celebrates National Donut Day with Veteran’s Affairs Medical Center Visit
    The Salvation Army of Palm Beach County Celebrates National Donut Day with Veteran’s Affairs Medical Center Visit World News
  • David Callaghan, VP Sales for SPI Software Named to Board of Canadian Resort & Travel Association
    David Callaghan, VP Sales for SPI Software Named to Board of Canadian Resort & Travel Association Business
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .