On behalf of the United States of America, I would like to convey my warmest wishes to His Majesty the Emperor of Japan and all the people of Japan on the occasion of His Majesty’s 63rd birthday this February 23. As I said when Secretary of Defense Austin and I met Minister for Foreign Affairs […]
Secretary of State Antony J. Blinken will travel to New York City February 23-24 to attend the United Nations Security Council ministerial meeting on Ukraine, marking one year of Russia’s brutal, full-scale invasion of Ukraine. Secretary Blinken will also meet with UN Secretary-General Guterres to discuss the broad range of economic, security, and humanitarian support the United States and other UN Member […]
The United States is determined to disrupt the global production and supply chain of illicit fentanyl, including by denying the criminal actors who engage in this activity access to the international financial system. Today, the U.S. Department of the Treasury’s Office of Foreign Assets Control is designating six Sinaloa Cartel members involved in the illicit […]
Special Representative for Global Partnerships Dorothy McAuliffe traveled to Ghana February 7-9, 2023, leading a Partnership Opportunity Delegation (POD) to Accra that focused on fostering collaboration between the U.S. private sector and West Africa’s burgeoning climate technology innovation and entrepreneurship ecosystem. This private-sector delegation to Ghana was announced by Secretary Antony J. Blinken during the Innovators Gathering […]
The text of the following statement was released by the Governments of the United States of America and Greece on the occasion of the fourth Strategic Dialogue. Begin Text The Governments of the United States and Greece held the fourth United States – Greece Strategic Dialogue in Athens, Greece on February 21, 2023. Greek Minister […]
FOREIGN MINISTER DENDIAS: (Via interpreter) Dear Minister, for the second time today I’d like to welcome you to Athens. Ladies and gentlemen, we have just inaugurated with the – my U.S. counterpart the Fourth Strategic Dialogue between Greece and the U.S. We also held a constructive discussion on the overall framework of our bilateral relations. […]
AMBASSADOR TSUNIS: (In Greek.) Welcome, everyone. It is truly an honor to have you here today. It is especially an honor to have someone that, in all fairness, I have to categorize as my friend but also my boss, the Secretary of State Antony Blinken, with us today. It is well established that Greeks have […]
Statement by Hayashi Yoshimasa, Minister for Foreign Affairs of Japan in his capacity as Chair of the G7 Foreign Ministers’ Meeting at the Munich Security Conference. Begin Text: The G7 Foreign Ministers of Canada, France, Germany, Italy, Japan, the United Kingdom, the United States, and the High Representative of the European Union met for the […]
QUESTION: Secretary Blinken, thank you so much for being with us today. SECRETARY BLINKEN: It’s a pleasure. QUESTION: I would like to start by asking you whether you’re here in Greece coming from Türkiye with a concrete initiative. We’ve seen, and you’ve said in an interview, that Türkiye has made some steps towards improving relations […]
Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society
MIAMI, February 23, 2023 (Newswire.com)
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Heyday Marketing has been named Inc.’s 2022 Best in Business. The list, which can be found in the 2022 Winter issue of Inc. magazine, recognizes the most dynamic companies of all sizes and industries that have had an outstanding influence on communities, industries, the environment, or society as a whole.
Scott Omelianuk, editor-in-chief of Inc., says, “Inc. magazine is dedicated to showcasing America’s most dynamic businesses and the great things they do. The Best in Business awards shine a light on those that have gone above and beyond their original mission to make a social, environmental or economic impact, benefiting those around them.”
As a tribute to being awarded, Chief Marketing Officer Eduardo Moya for Heyday Marketing has put together a list that highlights effective ways to promote your business. “With the start of the new year, this is a great time to start thinking about your marketing plans and taking stock of how things have worked in the past year and looking toward new year marketing is a crucial part of shoring up your business plans,” commented Eduardo Moya.
Among the things business owners should be thinking about, are the ways their marketing strategies played out year ending 2022. A starting point would be to revise goals that were met for 2022 and give way to new year marketing ideas.
Why is New Year Marketing Important?
Perhaps the most obvious reason to think seriously about new year marketing is that this is the time to reassess how things have worked in 2022 and what changes an organization should make for the coming year. Certainly, things like taxes and fiscal year accounting should have any business owner thinking about how to optimize spending and ways to bring in revenue. New year marketing should be part of these calculations.
The new year also provides a slim period to cash in on the time of year when people are spending money. There is a small period of time after the holidays to draw in revenue from the holiday spending boost. Things tend to slow down considerably by March, and new year marketing is a way to draw in customers and boost sales.
Strategic Ways to Captivate Your Target Audience
1. Focus on SEO
More than 50% of marketing professionals cite SEO and organic traffic as the most important measure of success for marketing strategies. Making sure an organization’s content, website, and social media are optimized to capture searches, is crucial to success in the coming year.
2. Create Email Collection Forms
Some of the highest conversion rates are directly attributable to email collection forms and direct email marketing. Email collection forms have been shown to lead to a 15% conversion rate. Of the industries that use email collection forms, media and entertainment get the most conversion, and restaurants and catering are closely behind. For organizations under these specifications, it is time to start using this marketing method in the new year.
3. Put Your Landing Page to the Test
As of now, only about 17% of marketers are using an A/B test to measure the success of landing pages. By doing something as simple as an A/B test, an organization can vastly increase their search engine rankings and your conversion rates.
4. Optimize for Mobile
Mobile traffic accounts for about half of all traffic on the web. This means about half of an organization’s potential customers are searching the web and doing research on a mobile device. 64% of SEO marketing professionals say that optimizing for mobile is a key feature of a successful marketing plan. Right now, 25% of companies optimize for mobile. Those that do not tend to fare worse than those that do.
5. Consider Optimizing for Voice-Activated Systems
A full 52% of people who use voice-assisted tech say they use it more than once a day. This voice-assisted tech appears to be a growing segment of web searching and consumer activity.
6. Accentuate Eco-Friendly Aspects of Your Products and/or Services
Surveys show that customers are four times more likely to buy eco-friendly products or services over other types. With the continuing rise in awareness of eco-friendly products, customers are increasingly valuing these kinds of products over more conventional products that do not or cannot advertise eco-friendly aspects.
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ABOUT HEYDAY MARKETING
Heyday Marketing is a full-service Marketing and Public Relations agency based in Coral Gables, FL. Founded in 2015, the agency offers a variety of services to help businesses distinguish themselves from their competitors. Their team of reliable and creative professionals are skilled in digital advertising, website development, public relations, social media management, branding, content strategy, and a multitude of other marketing services. Heyday was ranked No. 914 on the 2022 Inc. 5000 list, rated in the top ten of the Best SEO Agencies in Miami by Expertise in 2020, and was awarded “Marketing Agency of the year” by The South Florida Hispanic Chamber of Commerce in 2021. The agency is also a trusted Google and Facebook partner. Visit HeyDay Marketing online at www.HeyDayMarketing.com, on Instagram at @HeyDayMarketing, and on Facebook at Facebook.com/HeyDayMkt.
Contact Information:
Jackie Zayas
Public Relations Director
305-989-4824
Related Files
HeydayMarketing_ 2023MarketingTips.pdf
Original Source:
Heyday Marketing Named Inc.’s 2022 Best in Business and Provides Strategic Ways to Grow Businesses in 2023
