Category: Business

SARASOTA, Fla. – September 26, 2022 – (Newswire.com)

Throughout 2022, thousands of companies have used Newswire’s Media Advantage Platform to share their news while repurposing their stories for commercial marketing to ensure online visibility needed for brand awareness and increasing sales.

Chief Marketing Officers (CMOs) are recognizing that a cadence of press releases complemented by earned media, sponsored media interviews, and Forbes leadership pieces are rapidly replacing third-party SEO programs that aren’t delivering the desired return on investment.

“Newswire’s customers are transforming the power of the press release by leveraging our Media Advantage Platform (MAP) that enables earned media, native advertising, and thought leadership opportunities to power their integrated media and marketing returns,” said Joe Esposito, Chief Executive Officer at Newswire. “We utilize our own platform to deliver our story consistently to power our growth,” Esposito added.

Transforming the power of a press release into a powerful marketing tool is taking place in the technology, e-commerce, healthcare, and financial services industry every day. For example, companies in healthcare and the healthcare tech industry have leveraged the Media Advantage Platform to land coverage in several leading industry publications, including but not limited to the following:

• Authority Magazine
• Grand Rapids Business Journal
• HIPAA Journal
• Healthcare Tech Outlook
• mHealthIntelligence
• Ten7 Podcast

Opportunities like these have enabled Chief Marketing Officers and CEOs seeking higher returns on media spend to share their ideas through thought leadership pieces and ancillary paid media opportunities. Subsequent media outreach and media pitching, included as part of Newswire’s Media Advantage platform, leverage press release campaigns to create earned media opportunities.

Earned Media coverage can often lead to benefits such as a notable uptick in website traffic, higher conversions, improved search engine optimization rankings, and more. In addition to brand awareness and online visibility, Newswire repurposes campaigns through sponsored content, digital marketing, and paid advertising to drive inbound interest that increases sales.

“While CMOs’ roles and responsibilities will vary from company to company, we are chiefly responsible for planning and implementing an organization’s overall marketing strategy. The Media Advantage Platform is available to Chief Marketing Officers like myself who are looking for new ways to engage audiences and aid them in generating more returns on their investment,” said Charlie Terenzio, Chief Marketing Officer at Newswire.

Visit www.newswire.com for information on distributing the right message to the right audience at the right time.

About Newswire

Newswire is a media technology company that provides its clients the Media Advantage Platform, consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.

Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.

To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: [email protected]

Contact Information:

Charlie Terenzio

Chief Marketing Officer

[email protected]

Press Release Service
by
Newswire.com

Original Source:

Newswire’s Media Advantage Platform Powers Chief Marketing Officers’ Return on Media and Marketing Communications Spend

ZHUCHENG, China – September 26, 2022 – (Newswire.com)

Thanks to a dedicated team and decade-long commitment to intense agricultural science and research, HOWTIAN is proud to officially announce a critical milestone in their endeavour to create natural, accessible food & nutrition products for the masses. 

HOWTIAN has achieved up to 12% average Reb A yield this season – the highest ever in the industry and a significant turning point as stevia costs approach parity with artificial sweeteners.

Natural solutions for everyone — this is more than an ideal, but rather a commitment the founder of HOWTIAN, Zhu Liping, made at the company’s start in 1999. Through his travels and remote explorations, he understood nature as the answer for everything and believed its benefits shouldn’t be limited to those with greater means. This philosophy remains intact decades later. In fact, it was the driving force behind the founding of HOWTIAN’s stevia ventures in 2009 and the drive for Project Shennong. 

Project Shennong began at a time when different steviol glycoside (the sweet component of stevia) processing technologies were emerging worldwide. In this growth period however, HOWTIAN saw many divert from the natural-leaf extraction technology and start to compromise the naturalness of their manufactured stevia for cost savings. 

Over the past 10 years, HOWTIAN chose a different path in launching Project Shennong. They decided to set themselves apart and offer solutions that keep natural principles at the forefront, while also achieving an affordable cost by: 

• Investing in R&D to develop higher steviol glycoside yielding plant varieties
• Testing and scaling them for mass production

“Ten years ago, the average Reb A yield of the stevia plant was about 4.0% and has increased to about 7.0% over the years. We are delighted to announce that this season, we have achieved a minimum of 9.5% Reb A yield, with some plants as high as 12% average yield, which is the highest ever seen in the stevia industry,” says Tom Fuzer, VP of Market Strategy at HOWTIAN.

This accomplishment is groundbreaking for food and beverage manufacturers who were unable to justify the more expensive price tag of stevia – historically 6 to 15 times the cost of artificial sweeteners. Thanks to Project Shennong and HOWTIAN’s newest stevia variants, the cost in use of stevia is quickly approaching parity with traditional artificial sugar substitutes. 

“Companies once compelled by cost constraints to choose artificial sweeteners now no longer need to compromise. We anticipate the adoption of stevia to accelerate significantly in the most price sensitive markets, including beverages, snacking and sports nutrition,” notes Fuzer. “We are proud to be at the forefront of the industry and to lead the innovations that’ll drive mass market adoption of natural ingredient solutions like stevia.”

With production capacity of 8,000 metric tons, HOWTIAN — formerly operating as Zhucheng Haotian Pharma Co. Ltd (ZCHT) and maker of SoPure^TM Stevia — is the largest stevia manufacturer in the world.

For more information, please visit: https://howtiangroup.com

Contact Information:

Joseph Tam

Media Relations

[email protected]

Tom Fuzer

VP, Market Strategy

[email protected]

Press Release Service
by
Newswire.com

Original Source:

HOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A Yield

Starrag’s strong commitment to its customers in North America and Mexico continues increasingly, with a host of developments that will continue to help users of every size and across all industries to be more efficient and profitable with their Starrag machines.

HEBRON, Ky. – September 26, 2022 – (Newswire.com)

Starrag has recently expanded its North American team of experts in service and increased the inventory of spare parts to a value of over $1.5 Mio.

The newly renovated and enlarged TechCenter and Showroom in Hebron, Kentucky will present a Starrag LX021 turbine blade machining center, a five-axis, multi-purpose Heckert T45 horizontal machining center and the new Bumotec 191^neo multi-axis, multi-tasking machining center for the production of small, complex parts in a single set-up. Starrag will provide on-machine training, as well as turnkeys, open houses and live demonstrations that can be broadcasted directly.

Starrag also opened a new office in Mexico with sales, applications and service support.

Service is a key function for Starrag and its customers worldwide, with the company’s Service Plus packages offering, for example, providing users with tailored support packages that include service, support and maintenance at fixed calculable prices over a machine(s) life cycle. The reaction time to any service requests is four hours at most and with on-site attendance within 24 hours and next business day parts delivery. Any request will be answered by a service technician, no automated hold system.

The service package offers customers not only extended machine warranties and avoid machine breakdowns but, ultimately, it also ensures a higher return on their machine investment.

In addition, with a larger team of highly trained service personnel and US based parts inventory, Starrag provides a cost-effective yet comprehensive support ‘partnerships’ and unrivalled service response times will continue to be upheld, to enable customers to make the most of their installed Starrag machine base, which is impressive for having more than 700 machines installed in North America alone.

Applications support is another key attribute of Starrag’s customer support philosophy. Starrag engineers and technicians collaborating with users, often from the start of every new project, to determine then develop the most effective and efficient ways to manufacture parts of every size and in any material.

Now, with the opening of the Starrag Mexico sales, service and applications support office in Queretaro, Starrag users profit the long-established engineering expertise gained from global installations of all types of Starrag machines producing every type of workpiece for all industry sectors.

The office is strategically located in Queretaro where many companies are located involved in the aerospace and automotive industry. “It is being established to serve the dynamic growth and development of these industry sectors,” says Carlos Castro who leads the new office as Regional Sales Manager.

“The region has 45 industrial parks and employs more than 49,000 people in automotive and aerospace alone,” he adds. “These companies are involved in the production of light vehicles, and auto parts and components – while the aerospace companies machine engines, landing gear assemblies, turbines and electrical systems, for instance – making this region a critical center for advanced manufacturing, engineering, design and development of strategic value to the world’s aerospace and automotive industries.”

While commenting that Starrag Mexico is “an exciting development that will enable us to expand our focus and growth in South America,” Udo Herbes, Managing Director of Starrag North America says that the recently extended (to 2,134 ft²) TechCenter and Showroom in Hebron, Kentucky, will now enable the company to have the Starrag LX021, Heckert T45 and the Bumotec 191^neo to provide on machine training, as well as turn keys, open houses and live demonstrations via digital tools as well as personal meetings.

In addition, the site will also present Starrag’s partnership and products from TAMS (process monitoring software), Blum-Novotest (probing for parts measuring, tool setting and surface finish verification), Haimer (precision tool holding) and Blaser Swisslube.

Company profile Starrag

High-precision machine tools for greater productivity

Starrag Group is a global technology leader in manufacturing high-precision machine tools for milling, turning, boring and grinding workpieces of metallic, composite and ceramic materials. Principle customers are internationally active companies in the Aerospace, Energy, Transportation and Industrial sectors (Industrial Components, Luxury Goods, Med Tech). In addition to its portfolio of machine tools, Starrag Group provides integrated technology and maintenance services that significantly enhance customer quality and productivity.

The umbrella brand Starrag unites the product ranges Berthiez, Bumotec, Dörries, Droop+Rein, Ecospeed, Heckert, Scharmann, SIP, Starrag, TTL and WMW. Headquartered in Rorschach/Switzerland, the Starrag Group operates manufacturing plants in Switzerland, Germany, France, the UK and India and has established a network of sales and services subsidiaries in the most important customer countries.

The shares of Starrag Group Holding AG are listed on the SIX Swiss Exchange.

Contact Information:

Elena Schmidt-Schmiedebach

Marketing Manager North America, Canada and Mexico

[email protected]

+18593802356

Press Release Service
by
Newswire.com

Original Source:

Starrag Continuously Increases Its Commitment to Customers in North America and Mexico

Sitero has expanded its leadership team to support the expected rapid growth of its business.

MIAMI – Se…

CYPRESS, Texas – September 23, 2022 – (Newswire.com)

Drake Plastics is e…

The Amsterdam-based crypto payment gateway made ETHW available for payments, donations, and payouts.

NOWPayments NOWPayments logo
…

QUEBEC CITY – September 23, 2022 – (Newswire.com)

For a fourth time, DashThis, a bootstrapped Quebec-based digital marketing company, has positioned itself among Canada’s Fastest-Growing Companies, this time by The Globe and Mail. Led by a team of 37 passionate employees, DashThis has maintained its focus on building a strong company culture while generating a 71% revenue growth in the past three years, placing number 386 on the list. 

“Being one of the fastest growing companies in Canada for the fourth time is a tremendous milestone. However, achieving this after 10+ years of existence and being still bootstrapped is what makes us even prouder,” says Antoine Paré, CEO of DashThis.

The full list of 2022 winners and editorial coverage will be published in the October issue of Report on Business magazine. The list is out now and online here.

Focusing on DashThis culture

With rapid and continuous growth, mixed with a labor shortage, we have had many organizational challenges that resulted in us focusing on mobilizing our workforce and bringing the company culture to the center of its operations. Changes included putting the well-being of employees before growth and reinforcing the bottom-up mindset. In addition, we added various internal communications channels, reviewed our values, defined our long-term objectives, and developed a highly transparent management approach.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics, and national affairs, The Globe and Mail newspaper reaches 5.9 million readers weekly in print or digital formats, and Report on Business magazine reaches 2.3 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

About DashThis

Created 11 years ago, DashThis is entirely owned and operated in Quebec City. This dedicated team of 37 exceptional employees helps over 18,000 users in more than 122 countries. DashThis marketing reporting software enables marketers to create automated reports thanks to its easy-to-use tool and second-to-none customer support. In addition, users can include data from all digital marketing tools, such as Google Analytics, Google Ads, Facebook, TikTok Ads, LinkedIn and more.

Contact Information:

Antoine Paré

Director of Operations (CEO)

[email protected]

Press Release Service
by
Newswire.com

Original Source:

DashThis Made the 2022’s Top Growing Companies According to the Globe and Mail

SAN DIEGO – September 23, 2022 – (Newswire.com)

Snopes, the world’s lead…

Two New Vegan Mushroom Gummies

Mushroom Gummy Trial packs Mood Shine, Rise and Grind, spectrum
LITTLETON, Colo. …