Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • War Day 670, pt2: Only New Ukraine Can Win This War.
    War Day 670, pt2: Only New Ukraine Can Win This War. World News
  • Secretary Antony J. Blinken And United States Trade Representative Katherine Tai At a Virtual Ministerial for the Americas Partnership for Economic Prosperity
    Secretary Antony J. Blinken And United States Trade Representative Katherine Tai At a Virtual Ministerial for the Americas Partnership for Economic Prosperity World News
  • Secretary Blinken’s Meeting with Israeli President Herzog
    Secretary Blinken’s Meeting with Israeli President Herzog World News
  • Special Presidential Advisor for the Americas Dodd’s Travel to Argentina
    Special Presidential Advisor for the Americas Dodd’s Travel to Argentina World News
  • AI In Pharma Global Market Projected To Reach .62 Billion By 2028 With A CAGR of 28.5%
    AI In Pharma Global Market Projected To Reach $5.62 Billion By 2028 With A CAGR of 28.5% World News
  • Johnson County’s Residential Properties Have Seen A Remarkable 12.6% Jump In The 2024 Reassessment!
    Johnson County’s Residential Properties Have Seen A Remarkable 12.6% Jump In The 2024 Reassessment! Business
  • Midwest Institute for Non-Surgical Therapy (MINT) Introduces New Therapy to Treat Men With Enlarged Prostates
    Midwest Institute for Non-Surgical Therapy (MINT) Introduces New Therapy to Treat Men With Enlarged Prostates Business
  • DLS Technology is named Citrix Preferred Partner
    DLS Technology is named Citrix Preferred Partner Aviation
The Tenth Man Generates Electrifying Buzz With US Market Entry

The Tenth Man Generates Electrifying Buzz With US Market Entry

Posted on December 6, 2022 By NewsEditor
The Tenth Man Generates Electrifying Buzz With US Market EntryThe Tenth Man Generates Electrifying Buzz With US Market EntryMarketing Company Responsible for Drew Brees Lightning Strike Revealed

DUBLIN - December 6, 2022 - (Newswire.com)

Dublin-based International Marketing, Sports and Entertainment business, The Tenth Man, has taken its first step into the North American advertising market after signing a 12-month deal with PointsBet, in which it will provide strategic and creative services to the Denver-based sports-book, now licensed and operating in 13 states across the US.

Their first campaign for the online wagering company hit the headlines last Friday when a video emerged on Twitter in which PointsBet's brand ambassador and retired Saints QB Drew Brees was apparently struck by lightning while shooting a promo for the sports-book in Catatumbo, Venezuela, the lightning capital of the world.

The video was in-fact part of an elaborate marketing stunt orchestrated by The Tenth Man to promote PointsBet's exclusive Lightning Bet gambling product which allows their customers bet second by second on live sporting events.

The hoax video was viewed over five million times, the story trended second on Twitter across the US (ahead of Kanye West getting banned from Twitter, again), was number one on Google Trends and generated over 23,000 articles written and shared in the first 12 hours.

An independent analysis conducted by US advertising media experts Apex Marketing Group valued the coverage generated by the stunt for PointsBet across social media, newsprint, radio and TV at $5.7m.

The stunt coincides with the launch of a new TV campaign for PointsBet which is now running on NBC Sports Channels. The Swagger campaign which was created and produced by The Tenth Man, features Drew Brees along with professional golfer and social media personality Paige Spiranac and others celebrating their wins by performing the distinctive PointsBet Swagger.

PointsBet USA CEO, Johnny Aitken, said "The Tenth Man have quickly become a great partner for PointsBet. They, like us, embrace the challenger mindset and Ken and his team have hit the ground running with great new work and impressive and engaging big ideas. They are a creative, engaging and strategic partner who have delivered top notch work to date."

The Tenth Man, which was established in 2018 by former Paddy Power (Flutter plc) Advertising Director and Head of Mischief, Ken Robertson, plans to open an office in New York in 2023. The marketing business which sees themselves as Culture-led Provocateurs is already working with global brands including Guinness, Red Bull, Carlsberg, Jameson and European telecommunications giant, NJJ.

Tenth Man CEO, Ken Robertson said "The US market has been in our crosshairs for the past 12 months and our partnership with PointsBet now gives us the perfect platform to demonstrate our unique approach to challenger brand building and 'Fame' campaign delivery.  We look forward to growing a client base of brands and businesses in the US who dare to be different and stand out from the crowd."


Contact Information:
Ken Robertson
CEO, The Tenth Man
[email protected]


Press Release Service by Newswire.com

Original Source: The Tenth Man Generates Electrifying Buzz With US Market Entry The Tenth Man Generates Electrifying Buzz With US Market Entry
Business

Post navigation

Previous Post: Seaga Announces Chesney to Step Down as CEO, Freund Accepts the Reins
Next Post: War Day 278: war diaries w/Advisor to Ukraine President, Intel Officer @Alexey Arestovych & #Feygin

Related Posts

  • Thane Stenner Recognized in Top 50 Advisors Special Report for 2023
    Thane Stenner Recognized in Top 50 Advisors Special Report for 2023 Business
  • Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value)
    Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value) Business
  • Savvy Cleaner Skyrockets Customer Experience by Landing New Brand Strategist Trina Hargett
    Savvy Cleaner Skyrockets Customer Experience by Landing New Brand Strategist Trina Hargett Business
  • EXIRIO Announces Launch of Premium Portfolio Tracking Services
    EXIRIO Announces Launch of Premium Portfolio Tracking Services Business
  • Blow-Fill-Seal Technology Market Growth Analysis with Investment OpportunitiesFor 2024-2033
    Blow-Fill-Seal Technology Market Growth Analysis with Investment OpportunitiesFor 2024-2033 Business
  • KAMKHADZE PA, a Law Firm Exclusively Practicing U.S. Immigration and Nationality Law, Was Launched in Hollywood Beach, Florida
    KAMKHADZE PA, a Law Firm Exclusively Practicing U.S. Immigration and Nationality Law, Was Launched in Hollywood Beach, Florida Business
September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • INDIAN SUPREME COURT SIT GIVES VANTARA A CLEAN CHIT, CONFIRMS FULL REGULATORY COMPLIANCESeptember 17, 2025
  • A Decade Defined by Financial Fragmentation, Ubiquitous Touchpoints, and the Great Wealth TransferSeptember 17, 2025
  • War in Ukraine, Analytics. Day 1285: Putin, Modi and Xi Meeting in China. Arestovych, Shelest.September 16, 2025
  • Attorney John Williams Joins Missouri Criminal Defense Firm Combs WaterkotteSeptember 16, 2025
  • Amy Shira Teitel, Space Historian and Author, Weighs In on NASA’s Moon Race: Safety Can’t Be SacrificedSeptember 16, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • Miller & Miller’s online-only Luxury Watches auction, November 17, features examples from all the top Swiss watchmakers
    Miller & Miller’s online-only Luxury Watches auction, November 17, features examples from all the top Swiss watchmakers World News
  • Antioxidants Market Size Projected To Reach Approximately USD 2.43 Billion By 2031
    Antioxidants Market Size Projected To Reach Approximately USD 2.43 Billion By 2031 Business
  • Research Has Found Amount of Plastic Waste on Aussie Beaches Has Reduced Dramatically
    Research Has Found Amount of Plastic Waste on Aussie Beaches Has Reduced Dramatically Business
  • Special Presidential Advisor for the Americas Dodd’s Travel to Argentina
    Support for Libyan Elections – United States Department of State World News
  • Population Health Management Market Size, Share, Revenue, Trends And Drivers For 2023-2032
    Population Health Management Market Size, Share, Revenue, Trends And Drivers For 2023-2032 Business
  • Antibiotic Residue Test Kits Market To Reach US$ 333.4 Million by 2033-End: Fact.MR
    Antibiotic Residue Test Kits Market To Reach US$ 333.4 Million by 2033-End: Fact.MR Business
  • DHS Marks 20th Anniversary Honoring the Department’s Workforce
    DHS Marks 20th Anniversary Honoring the Department’s Workforce World News
  • ‘Have You Seen My Daddy?’ by Pastor John R. Peyton is a Story of Redemption, Fatherhood, and Faith
    ‘Have You Seen My Daddy?’ by Pastor John R. Peyton is a Story of Redemption, Fatherhood, and Faith World News
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .