Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • SOS Veterans Assistance/US Patriot Fund, Inc. Honors American Veterans for VA Recognition
    SOS Veterans Assistance/US Patriot Fund, Inc. Honors American Veterans for VA Recognition Business
  • EcoClear Products’ SmokeOut Spray Helps Facilities Save Money by Eliminating Smoke Odors
    EcoClear Products’ SmokeOut Spray Helps Facilities Save Money by Eliminating Smoke Odors Business
  • Introducing: KA2 Erasmus Plus project “Intelligent Sustainable Habitats masters course”
    Introducing: KA2 Erasmus Plus project “Intelligent Sustainable Habitats masters course” World News
  • laWow Publishes Lawsuits in Wall Street Legal Battle Between Wallentine, Engaged Capital Over Fraud Allegations
    laWow Publishes Lawsuits in Wall Street Legal Battle Between Wallentine, Engaged Capital Over Fraud Allegations Business
  • Global IT Leaders Can Transform The Microsoft Teams Experience with VisibilityOne’s Cutting-Edge Monitoring Service
    Global IT Leaders Can Transform The Microsoft Teams Experience with VisibilityOne’s Cutting-Edge Monitoring Service Business
  • Secretary Blinken’s Participation in the Second Summit for Democracy
    Secretary Blinken’s Participation in the Second Summit for Democracy World News
  • Ana Mehr Raises Pre-Seed Round of Money to Grow Successful Blog
    Ana Mehr Raises Pre-Seed Round of Money to Grow Successful Blog World News
  • Studycat Named ‘Overall Language Learning Company of the Year’ in 2025 EdTech Breakthrough Awards Program
    Studycat Named ‘Overall Language Learning Company of the Year’ in 2025 EdTech Breakthrough Awards Program World News
7 Myths About Outsourced Marketing for Contractors

7 Myths About Outsourced Marketing for Contractors

Posted on November 22, 2023 By NewsEditor

7 Myths About Outsourced Marketing for Contractors

Outsourced marketing is a common practice for many businesses, but like any business strategy, it can be surrounded by myths and misconceptions.

Hiring a managed service provider (fCMO) for branding, marketing, and advertising services is a great way for family-owned businesses to grow their home-based construction companies”

— Nicole Crocker, Founder of SBMS Media

SAN DIEGO, CA, UNITED STATES, November 16, 2023 /EINPresswire.com/ — Businesses in the construction, remodeling, and home services industry are rapidly growing and are constantly on the lookout for new ways to build their companies. One such way is by hiring outsourced marketing agencies and fractional Chief Marketing Officers (fCMOs). These small and micro-businesses, however, often fall prey to myths and misconceptions about outsourcing marketing services.

Myth #1: Businesses will get more work completed with an in-house team.

Fact: Most marketing specialists are knowledgeable in one to three aspects of branding, marketing, and advertising. This means the business owner is often paying for the specialist to get trained and experiment on their brand. When working with a marketing agency or fCMO service provider, business owners have experts working on their brand in each aspect that is required to promote their business. These outsourced service providers often have in-house videographers, photographers, graphic artists, SEO specialists, Google Ads specialists, and Social Media Marketing Specialists, each an expert in their specific role.

Myth #2: There will be a disconnect from the brand if the marketing leader does not work within the building of the rest of the staff.

Fact: The gap between your business’s brand and an outsourced marketing company is primarily a communication challenge rather than a geographical one. In reality, a marketing leader who operates externally is more inclined to offer impartial recommendations as they are not closely tied to the day-to-day operations of the company. Marketing revolves around presenting the desired perception of the company, and having a marketing leader within the premises might result in a biased perspective due to their exposure to the internal realities behind closed doors.

Myth #3: Quality is compromised.

Fact: When a business owner uses an in-house marketing person who does a little bit of everything, the quality isn’t as good as when they hire an outsourced marketing team that has specialists for each task. It’s like having a person who does tile-setting occasionally versus someone who’s been a tile-setter for 10 years. The specialty contractor is just better at it. It’s the same with marketing. Even though a marketing person might know how to design graphics, an expert-trained graphic designer will make much better content that works well everywhere (print, online, on clothes, signs, billboards, yard signs, trucks, etc).

Myth #4: Only certain tasks can be outsourced.

Fact: When contractors hire an Outsourced Marketing Agency or fractional CMO service, they’re getting a team that handles all aspects of marketing, branding, and advertising. It’s not just about one or two tasks or campaigns (although that’s possible too). Some agencies and fractional marketing leaders even work closely with a business owner’s internal team, providing training and guidance. This way, specific tasks can be assigned to the right person but overseen by the marketing agency. This arrangement gives the business owner more time to focus on sales and operations, while a specialized marketing and advertising team takes care of brand management.

Myth #5: Outsourcing is only for large companies.

Fact: Outsourcing is actually used more by smaller companies than larger ones because it is often more affordable with less risk and more upside potential for growth. According to SEM Rush, nearly 94% of businesses outsource some or all of their marketing activities

Myth #6: Outsourcing means super high costs.

Fact: When considering the cost of advertising for a marketing manager, it is actually often less expensive to hire a fractional CMO or outsourced marketing agency because they already have the infrastructure in place. A marketing manager who is paid a $75k base salary is going to cost the business more like $101k burdened (after insurance, 401k, benefits, and overhead – plus the costs of advertising). Whereas a fractional CMO usually starts at closer to $36k and averages more like $60,000 (depending on the level of services provided and geography of the service provider)

Myth #7: You won’t have any control over the output.

Fact: When hiring a marketing agency or fractional CMO the end product is always approved by someone within the organization, ensuring the tone, personality, and content are accurate for the brand. After a short period, most business owners are relieved to completely pass on the burden of marketing and advertising to the marketing director assigned to their brand.

Outsourced marketing services can be a game-changing approach for businesses in the construction, remodeling, and home services industry. By debunking these myths, businesses know they don’t have to go it alone when it comes to marketing.

About the Author:

Small Business Marketing Solutions (SBMS Media) is a Southern California marketing agency providing fractional CMO services to contractors, remodelers, and home service providers throughout the United States and Canada. They provide affordable solutions to business owners who are ready to re-brand and grow with intention.

Nicole Crocker
Small Business Marketing Solutions
+ +1 760-885-7456
email us here
Visit us on social media:
Facebook
LinkedIn

You just read:

News Provided By

November 16, 2023, 19:15 GMT


EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content.
As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™,
tries to define some of the boundaries that are reasonable in today’s world. Please see our
Editorial Guidelines
for more information.

Article originally published on www.einpresswire.com as 7 Myths About Outsourced Marketing for Contractors

Business

Post navigation

Previous Post: City of Chamblee, GA Expands GovPilot Partnership With New Government Management Software In 2023
Next Post: The Accent Coach Introduces New Job Interview Coaching Service

Related Posts

  • Cleaning Services Market to See Exponential Growth, Expected to Reach 1,498.8 million by 2030
    Cleaning Services Market to See Exponential Growth, Expected to Reach $111,498.8 million by 2030 Business
  • BeachLife Festival 2024 Announces Set Times and Reveals Onsite Activations, Fan Engagements, Giveaways & More
    BeachLife Festival 2024 Announces Set Times and Reveals Onsite Activations, Fan Engagements, Giveaways & More Business
  • Espresso Company Launches Stone Espresso, New Home Machine Set to Reinvent the Coffee Space Business
  • ITRCC Announces Exit 10 Construction Schedule
    ITRCC Announces Exit 10 Construction Schedule Business
  • Three Diverse Senior Executives Create NxtWork, a Unique Solution to Address the Diversity Discrepancy in Boards and C-Suites
    Three Diverse Senior Executives Create NxtWork, a Unique Solution to Address the Diversity Discrepancy in Boards and C-Suites Business
  • Women’s History Month: PlatformPay.io Celebrates Women in Business
    Women’s History Month: PlatformPay.io Celebrates Women in Business Business
August 2025
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • Aircraft Seat Actuation System Market Update Companies Showing Sign of Enormous GrowthAugust 28, 2025
  • One Click SEO Selects Showcase IDX as New Preferred IDX Partner for Real Estate ClientsAugust 27, 2025
  • The Revolutionary Online Course’ to Reposition Real Estate ProfessionalsAugust 27, 2025
  • How the World’s Largest VLM System Powers Growth at Mouser ElectronicsAugust 27, 2025
  • NinjaTech AI Unveils World’s Fastest Deep Research: Revolutionizing AI-Powered Information AnalysisAugust 26, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • Usersnap, leading feedback software, gets acquired by saas.group
    Usersnap, leading feedback software, gets acquired by saas.group Business
  • InvestChile Opens Offices in the USA and Germany
    InvestChile Opens Offices in the USA and Germany World News
  • Greece Independence Day – United States Department of State
    Greece Independence Day – United States Department of State World News
  • Facilities Advisors Announces Maintenance Planning for Timeshare Resorts
    Facilities Advisors Announces Maintenance Planning for Timeshare Resorts Business
  • Day 1180
    Day 1180 World News
  • Singer Sunitha Sarathy Releases Powerful Anthem ‘Had Enough’ in Response to Rising Violence Against Women
    Singer Sunitha Sarathy Releases Powerful Anthem ‘Had Enough’ in Response to Rising Violence Against Women World News
  • PteroDynamics Exhibits at SOF Week 2025 Annual Conference for Special Operations Forces
    PteroDynamics Exhibits at SOF Week 2025 Annual Conference for Special Operations Forces Aviation
  • Teen J-Pop Artist Melds Japanese and American Influences in Emotionally Charged New Track
    Teen J-Pop Artist Melds Japanese and American Influences in Emotionally Charged New Track World News
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .