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Jungle Scout’s annual State of the Amazon Seller Report reveals insights from sellers on the state of their business, including their profits, pain points, and priorities for 2023.
AUSTIN, Texas, February 7, 2023 (Newswire.com)
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Today, Jungle Scout, the leading all-in-one platform for e-commerce sellers, released its 2023 State of the Amazon Seller Report, a study of more than 2,000 Amazon sellers, from entrepreneurs to major brands, that reveals key trends, challenges and opportunities in e-commerce. The report finds that 89% of Amazon sellers are profitable to start 2023, and the majority plan to expand their global footprint and diversify their marketing strategies in the year ahead.
Key insights from the report include:
89% of Amazon sellers are profitable, up from 85% a year ago, and despite concerns around inflation, 37% of sellers say their profits increased in 2022.
Opportunistic Amazon sellers are diversifying and expanding their reach.
Social media marketing is key for Amazon sellers, with TikTok and YouTube ads trending up and Facebook and Instagram ads trending down.
Amazon seller concerns center on the rising costs of goods, shipping, and advertising.
“Amazon is constantly evolving, and e-commerce is constantly optimizing. Still, Amazon sellers continue to prove that they know how to pivot in 2023,” said Mike Scheschuk, President of Small & Medium Business at Jungle Scout. “This year, we expect to see Amazon sellers exploring new strategies to help them stay ahead of the curve, including expanding into international markets, bringing their brand to new e-commerce platforms like Shopify or Walmart, or promoting their brand on TikTok to drive awareness and sales.”
See the full report for trending insights on sales, profitability, popular product categories, and more, as well as the methodology.
About Jungle Scout
Jungle Scout is the leading all-in-one platform for e-commerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs, up to the world’s largest brands, manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.
Contact Information:
Cathryn Hurdle
Public Relations Strategist
(613) 639 9067
Original Source:
Report: 50% of Amazon Sellers Will Expand to New E-Commerce Platforms and Global Markets in 2023
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