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Jungle Scout’s annual State of the Amazon Seller Report reveals insights from sellers on the state of their business, including their profits, pain points, and priorities for 2023.

AUSTIN, Texas, February 7, 2023 (Newswire.com)
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Today, Jungle Scout, the leading all-in-one platform for e-commerce sellers, released its 2023 State of the Amazon Seller Report, a study of more than 2,000 Amazon sellers, from entrepreneurs to major brands, that reveals key trends, challenges and opportunities in e-commerce. The report finds that 89% of Amazon sellers are profitable to start 2023, and the majority plan to expand their global footprint and diversify their marketing strategies in the year ahead.  

Key insights from the report include:

89% of Amazon sellers are profitable, up from 85% a year ago, and despite concerns around inflation, 37% of sellers say their profits increased in 2022.  

Opportunistic Amazon sellers are diversifying and expanding their reach.

• 61% of Amazon sellers already sell on at least one other e-commerce platform, leading with eBay, Shopify, and Walmart. Still, 52% say they will expand to additional platforms in 2023 — up from 25% who said the same a year ago.
• 45% of Amazon sellers operating in the U.S. marketplace also operate in at least one other international marketplace. 
• 50% of global Amazon sellers will explore selling in additional international markets in 2023 — up from 25% who said the same a year ago. Brazil, Turkey, and Japan are among the fastest-growing global Amazon marketplaces.

Social media marketing is key for Amazon sellers, with TikTok and YouTube ads trending up and Facebook and Instagram ads trending down.

• 41% of Amazon sellers use social media marketing to promote their products, up 15% from those who did so a year ago.
• While Amazon sellers still favor Facebook and Instagram advertising (respectively, 67% and 49% of sellers who market on social media use these platforms), their popularity is down from a year ago.
• 31% of Amazon sellers using social media marketing use TikTok ads, up 65% year-over-year. These sellers’ use of YouTube and Snapchat advertising also grew 86% and 41%, respectively, demonstrating growing demand for video content.
• Nearly half of Amazon sellers (49%) plan to work with social media influencers to promote their products in 2023.

Amazon seller concerns center on the rising costs of goods, shipping, and advertising.

• Although fewer Amazon sellers lost sales due to supply chain disruptions in the past year (46% did in 2022 compared to 74% in 2021), sellers still raise concerns over the fluctuating costs of shipping, storage, and goods from global suppliers.
• 36% of Amazon sellers are also concerned about inflation impacting their business in 2023.

“Amazon is constantly evolving, and e-commerce is constantly optimizing. Still, Amazon sellers continue to prove that they know how to pivot in 2023,” said Mike Scheschuk, President of Small & Medium Business at Jungle Scout. “This year, we expect to see Amazon sellers exploring new strategies to help them stay ahead of the curve, including expanding into international markets, bringing their brand to new e-commerce platforms like Shopify or Walmart, or promoting their brand on TikTok to drive awareness and sales.”   

See the full report for trending insights on sales, profitability, popular product categories, and more, as well as the methodology. 

About Jungle Scout

Jungle Scout is the leading all-in-one platform for e-commerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs, up to the world’s largest brands, manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.

Contact Information:

Cathryn Hurdle

Public Relations Strategist

[email protected]

(613) 639 9067

Original Source:

Report: 50% of Amazon Sellers Will Expand to New E-Commerce Platforms and Global Markets in 2023

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CareAR’s Service Experience Management (SXM) framework is revolutionary and will be a boon to field service and contact centers

PLANO, Texas, February 7, 2023 (Newswire.com)
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CareAR™, a Xerox company and Service Experience Management (SXM) market leader, today announced that Frost & Sullivan selected CareAR for the 2023 Best Practices Enabling Technology Leadership Award in North American AR in the field service industry. Frost & Sullivan reserves this recognition for companies at the forefront of innovation and growth in their respective industries.

“Frost & Sullivan believes that the CareAR SXM platform and numerous examples of augmented reality innovation, including CareAR’s patented state detection defines technology leadership,” said Nancy Jamison, senior industry director for the digital transformation practice at Frost & Sullivan. “CareAR’s comprehensive vision for field service using an SXM framework is revolutionary and will be a boon to field service and contact center employees alike.”

Frost & Sullivan noted that CareAR provides easy-to-use solutions that improve field service, contact center technical support, and IT service management (ITSM) for employees (agents, IT, and field support) and customers. The positive impact on employee and customer experiences resulting from augmented reality interactions defines the CareAR SXM framework that elevates service engagement to a new level.

Leadership award qualities highlighted by Frost & Sullivan include:

• Using maturing technologies, such as augmented reality, CareAR engages the customer in new ways and increases CSAT, engagement, and brand loyalty.
• Innovating new solutions such as patented state and object detection using computer vision, the company enables visual AI verification within self-guided work instructional experiences. 
• Evolving onboarding and ongoing training is vital to its SXM framework because augmented reality is relatively new and represents a culture change.

“CareAR transforms the service experience with our SXM platform that reduces costs, increases efficiencies and delivers transformational customer outcomes,” said Steve Chirokas, CareAR Director, Product Marketing. “CareAR is pleased to be awarded as the leader for AR field services in North America by Frost & Sullivan, validating our unique platform capabilities and benefits.”

Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each award category before determining the final award recipient. The process involves a detailed evaluation of best practices criteria for each nominated company. Read the Report Here

To learn more about CareAR and its SXM solutions, visit https://carear.com/

Contact Information:

Steve Chirokas

Director, Product Marketing

[email protected]

7819290015

Original Source:

Frost & Sullivan selects CareAR for the 2023 Enabling Technology Leadership Award in Augmented Reality