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La Vida Más Fina, Live Your Aloha
LOS ANGELES – November 1, 2022 – (Newswire.com)
Maui and Sons / Corona collaborate on a limited-edition capsule collection celebrating Living the Fine Life and the spirit of Aloha—blending luxury loungewear with Hawaiian style. Inspired by the signature beach robes and paradisiac views of Corona’s branding, the collection includes Terry fabric robes and lounge sets designed in an array of oceanic hues. All pieces in the collection are made in Los Angeles, California. Launching on November 4, 2022, at 10 a.m. PDT exclusively @ mauiandsons.com (IG: @mauiandsons) and coronausa.com (IG: coronausa)
The collection includes a Hawaiian shirt ($88.00), boardshort ($68.00), and robe ($128) featuring the collection’s signature design, “Palm Fusion” — with cascades of Hawaiian hibiscus and palm leaves, adorned with Maui and Sons’ signature shark logo and the Corona logo in vibrant, oceanic hues; a luxury lounge set in blue Terry toweling (top: $68, bottom: $78); and a t-shirt ($34) with Maui and Sons’ vintage inspired “Enjoy” graphic of Sharkman relaxing by the pool, holding a bottle of Corona Extra® Beer, printed in puffer ink. All of which are made in Los Angeles, California.
“Living the fine life is a whole lot more stylish with this limited-edition capsule collection,” said Alex Schultz, vice president of brand marketing at Corona. “In addition to the beachside aesthetic, what we love most is the relaxed nature, which aligns with Corona’s refreshed perspective. We’re pleased to introduce this collaboration with Maui and Sons in time for the holiday season, bringing a beachy perspective to consumers across the country, wherever they celebrate.”
“The conversation started with the Corona team wanting to bring the signature beach robes from the commercials to life for fans. From there, our designers were inspired to create a visual representation of the beachside oasis within that represents the Corona ‘fine life’, blended with the Aloha spirit of Maui and Sons. The combination of the two perspectives became a collection designed for the spa — to the beach — to poolside — to the home. An all-encompassing collection dedicated to wearers getting some much-needed R&R. We decided to make this a Holiday collection as a symbol of escaping the impending (in many places) cold weather and discovering somewhere bright and optimistic.” — Chris Janci, Chief Brand Officer at Maui and Sons
The full collection will be available at https://mauiandsons.com and https://www.coronausa.com — dropping on Nov. 4, 2022, at 10 a.m. PDT.
Contact Information:
Dakota Scoppettuolo
Director of Marketing @ Maui and Sons
(858) 401-0547
Related Files
Press Release Maui and Sons x Corona Holiday 22 Collection_11_4_22.docx
Maui_and_Sons_Corona_Holiday_22_Presentation.pdf
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Maui and Sons Announces Holiday ’22 Collaboration With Corona®
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A Brand-New Creative Management Platform and APEX’s First Intellectual Property in Cloud Technology
TORONTO – November 1, 2022 – (Newswire.com)
APEX Mobile Media, a leader in mobile in-app advertising, has officially launched its new Creative Management Platform solution called The Altitude Platform. The launch helps APEX Mobile Media to further position itself as an industry leader that continuously helps shape the future of the media industry in Canada. The launch also signifies the creation of APEX’s own technology division that will focus entirely on enabling marketers, agencies, and publishers to take back control of the ad creation process through The Altitude Platform’s ability to build, serve and measure all creative campaigns under one unified platform.
This new all-in-one cloud-based Creative Management Platform is designed to empower users to do more using easy-to-navigate design and collaboration tools while also being able to measure performance through a visual reporting dashboard.
“On Dec. 31 of 2021, we were able to close the acquisition of the early version of the platform from Coastal Digital. This acquisition was part of our strategic growth plan and The Altitude Platform’s main goal is to offer a solution that will easily empower users to create and track all creative, campaigns, and reports under one unified interface.” – Walder Amaya, CEO/Co-Founder, APEX Mobile Media & The Altitude Platform.
“We know firsthand from the APEX Mobile Media and APEX Gaming Network side of the business how time-consuming it can be to work with multiple partners, platforms and teams for creative builds and reporting, which is why The Altitude Platform was designed to simplify the creative building and reporting process for all users. The objective and goal of The Altitude Platform is to help users focus more of their time on performance, innovation and generating higher return on ad spend for each campaign they run.” – Chris Lombardi, President/Co-Founder, APEX Mobile Media & The Altitude Platform.
APEX Mobile Media, The Altitude Platform
Walder Amaya, CEO & Co-Founder
About The Altitude Platform
The Altitude Platform is a Creative Management Platform that enables users to manage all their ad creative and production. This includes ad serving and reporting in a single robust platform. Built from the ground up by a team of experienced creative and ad management professionals, The Altitude Platform provides a simplified and holistic workflow that starts from concept to end of campaign reporting and is designed for marketers, brands, agencies and publishers of all backgrounds.
About APEX Mobile Media
APEX Mobile Media is a leading mobile marketing solution company that delivers unparalleled end-to-end digital advertising services to brands and agencies in Canada and specializes in providing brands with a premium and transparent mobile advertising experience.
Contact Information:
Rachelle Newbigging
Director of Communications
(416)554-9831
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APEX Mobile Media Launches the Altitude Platform
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