Category: Business

● The Jeep Branded Edition’s groundbreaking build is rugged, lightweight and compact enough to follow a Jeep Trail-Rated® vehicle over the most demanding terrain—all without compromising a Jeep brand vehicle’s signature stability and efficiency.
● Off-roading enthusiasts and Jeep brand loyalists will be able to sneak peek the Jeep Branded Edition at SEMA’s New Product Showcase, Overlanding Exhibit and Booth 60119 through November 4, 2022.

LAS VEGAS – November 4, 2022 – (Newswire.com)

The Jeep® brand and ADDAX Overland^TM are proud to launch the Jeep Branded Edition by ADDAX Overland Trailer.

Inspired by the U.S. military’s all-but-indestructible surveillance trailers, and engineered by the team that set a world land speed record at the Bonneville Salt Flats, the Jeep Branded Edition has set the new benchmark for off-road overlanding performance, capability and comfort.

Boasting an unprecedented dry weight of just 850 pounds, Jeep adventure seekers can now tow a 1,200 pound payload up previously unfathomable terrain—all without compromising a Jeep brand vehicle’s signature stability and efficiency. The Jeep Branded Edition’s high-strength, lightweight engineering makes it the perfect companion for technical rock climbers and beginner off-roaders alike. And thanks to the Jeep Branded Edition’s foldable tongue and compact 5-foot-by-6 foot dimensions, even those adventurers with limited garage space can always be ready to get off the grid.

The Jeep Branded Edition’s independent torsion axle trailer suspension system provides an aggressive 17 inches of ground clearance for maximum maneuverability, control and comfort. And the 3/16 inch military-grade steel chassis and 14-gauge steel body are seamlessly bent instead of welded to deliver industry-leading durability. The Jeep Branded Edition comes standard with a robust 35 cubic square feet of storage; four 8,000 pound stabilizing corner jacks; a foldable tongue; an articulating hitch; a rear receiver hitch and a heavy-duty, custom rack for endless mounting possibilities.

“We are proud to have earned the Jeep brand’s trust by creating a trailer that can conquer any terrain” says ADDAX CEO Kirk Jowers. “We are excited to continue to engage with Jeep in engineering the most innovative and comprehensive line of overlanding products for the Jeep brand’s loyal community.”

“Together with the team at ADDAX, we are excited to announce the co-launch of the most cutting-edge overland trailer on the planet,” said Jim Morrison, senior vice president and head of Jeep Brand North America. “The Jeep Branded Edition by ADDAX can truly follow a Jeep Trail-Rated® vehicle anywhere and demonstrates the Jeep Brand’s commitment to empowering our community with the gold standard in overlanding performance. Thanks to the Jeep Branded Edition, adventurers can now enjoy the most beautiful and remote places on Earth even longer.”

Off-roading enthusiasts and Jeep brand loyalists will be able to secure a sneak peek of the Jeep Branded Edition by ADDAX at SEMA’s New Product Showcase, Overlanding Exhibit and Booth 60119 during Nov. 1-4, 2022.

MOPAR, JEEP, DODGE, HEMI, PLYMOUTH, RAM, SRT, CHRYSLER and related logos, vehicle model names and trade dress are trademarks of FCA US LLC and used under license by ADDAX Overland, LLC.

About ADDAX Overland

Built upon a combined 60 years of off-road industry chops, ADDAX Overland is proud to create the world’s most rugged, reliable, and trailblazing overlanding trailers. Our innovative spirit secured a world land speed record at the Bonneville Salt Flats. And our thirst for open-air freedom drives our uncompromising pursuit of the ultimate in overlanding performance. We’re based in the backyard of Moab, Utah—Jeep’s home away from home—and we pride ourselves in pushing our trailers to the limit on the iconic red-rock terrain. Forged in the U.S.A. Tested in Hell.^™

Jeep Brand

Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of security to handle any journey with confidence.  The Jeep vehicle range consists of the Gladiator, Grand Cherokee and Wrangler. The legendary Jeep brand’s off-road capability is now being enhanced by a global electrification initiative, that is transforming 4xe into new 4×4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. A fully electric Jeep 4xe will be offered in every SUV segment by 2025.

About Stellantis

Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.

MOPAR, JEEP, DODGE, HEMI, PLYMOUTH, RAM, SRT, CHRYSLER and related logos, vehicle model names and trade dress are trademarks of FCA US LLC and used under license by ADDAX Overland LLC.

Contact Information:

Ellesse Balli

CMO

[email protected]

801-694-2009

Robin James

Global Licensing Manager

[email protected]

248-914-5011

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The Jeep® Brand Announces Unprecedented Overlanding Trailer Co-Launch With ADDAX Overland™

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Amidst the highest inflation rate since 2001, consumers are adjusting their spending habits and businesses need to evolve to ensure they align with current consumer sentiment.

MELBOURNE, Australia – November 4, 2022 – (Newswire.com)

According to the leading digital marketing agency Melbourne-wide, Zib Digital, Aussies are spending significantly less online as cost of living concerns force them to change their behaviours. As spending capacity and confidence dwindles amongst consumers, the challenge for brands is in understanding the opportunity, defending their position and accelerating performance to see continued growth.

Understanding the consumer is critical and businesses should ensure that during a time when consumer spending habits are altering, communication focuses largely on the value their products or services provide, says Zib Digital. 

Toluna’s Global Consumer Barometer Study found that the increased cost of groceries, in particular, was forcing Aussie consumers to make changes to the way they spend. Some of the changes included changing the brands they normally buy for generic brands, shopping around in search of value and shopping more often to get the best deals. Some of the other ways Aussie households are cutting back on spending include reducing social activities such as eating out and finding ways to reduce energy consumption.

Zib Digital says that with consumers more likely to switch brands and shop around for a better deal, many businesses may be feeling the pinch too. Marketing plays a critical role in creating brand value during the toughest of times, allowing brands to sustain customer perception and position when consumer decisions get tougher.

Despite people cutting back on spending, irrational spending desire remains. Zib Digital emphasises brands that are clearer and louder about the value they bring customers will be in a better position to foster and leverage a strong brand.

As the premier digital marketing and SEO agency Melbourne-wide, Zib Digital has designed campaigns for thousands of brands in a wide variety of industries. Connecting businesses and customers through clever online marketing, Zib Digital can help brands stand out with a tailored strategy that will deliver exceptional results.

To learn more, contact the leaders in digital marketing and SEO Melbourne-wide today.

Contact Information:

Zib Digital

Manager

(03) 8685 9290

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Newswire.com

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As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses

SAN FRANCISCO – November 3, 2022 – (Newswire.com)

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New Buc-ee’s in Luling, Texas, will be largest Buc-ee’s store in the country.

LULING, Texas – November 3, 2022 – (Newswire.com)

Buc-ee’s, home of the world’s cleanest bathrooms, freshest food and friendliest beaver, will break ground on its new travel center in Luling, Texas, on Wednesday, Nov. 16, 2022. The start of construction will be celebrated at 11 a.m. CST with a ceremony attended by local leaders.

The new Buc-ee’s Luling will be the largest Buc-ee’s location in the country, ensuring Texas remains home to the world’s biggest Buc-ee’s. Occupying more than 75,000 square feet, the updated Buc-ee’s Luling will replace the city’s current Buc-ee’s store, which was the brand’s first family travel center, built in 2003.

Located at 10070 I-10, Buc-ee’s Luling will offer 120 fueling positions just outside its store with thousands of snack, meal and drink options for travelers on the go, as well as the same award-winning restrooms, cheap gas, quality products and excellent service that have won the hearts, trust and business of millions in the South for nearly 40 years. Buc-ee’s favorites, including Texas barbeque, homemade fudge, kolaches, Beaver Nuggets, jerky and fresh pastries, will all be available.

Attendees of the Buc-ee’s Luling groundbreaking ceremony will include Mayor CJ Watts of Luling, former Mayor Mike Hendricks of Luling, Caldwell County Judge Hoppy Haden, and Luling City Manager Mark Mayo.

Founded in Texas in 1982, Buc-ee’s is celebrating its 40^th anniversary this year. Buc-ee’s operates 43 stores across Texas and the South. Since beginning its multi-state expansion in 2019, Buc-ee’s has opened travel centers in Alabama, Florida, Georgia, Kentucky, South Carolina, and Tennessee. Buc-ee’s is now headed West with store groundbreakings in Colorado and Missouri. 

“Beaver and Don’s pioneering concept of the Buc-ee’s family travel center debuted in Luling 20 years ago,” said Stan Beard of Buc-ee’s. “As we continue to share the Buc-ee’s experience with the rest of the country, we are grateful for the opportunity to deepen our Lone Star roots and to keep our flagship, and the largest Buc-ee’s ever, in Luling.” 

Throughout the project, Buc-ee’s corporate development team will continue to work closely with local partners, including the City of Luling, the Luling Economic Development Corporation, and Caldwell County. Buc-ee’s Luling will add even more jobs to the area, employing at least 200 team members, with starting pay beginning well above minimum wage, full benefits, a 6% matching 401k, and three weeks of paid vacation.

About Buc-ee’s
Buc-ee’s is the world’s most-loved travel center. Founded in 1982, Buc-ee’s now has 34 stores across Texas, including the world’s largest convenience store, as well as nine locations in other states. Buc-ee’s is known for pristine bathrooms, a large amount of fueling positions, friendly service, Buc-ee’s apparel and fresh, delicious food. Originally launched and still headquartered in Texas, Buc-ee’s has combined traditional quality and modern efficiency to redefine the pit stop for their customers. For more information, visit www.buc-ees.com.

Contact Information:

Rachel Austin

Publicist

[email protected]

Press Release Service
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Newswire.com

Original Source:

BUC-EE’S TO BREAK GROUND ON LARGEST TRAVEL CENTER IN THE COUNTRY ON NOV. 16

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