Artificial intelligence (AI) has already made a significant impact on the world of search engine optimisation (SEO) and this trend is expected to continue in the future.
…
A new paradigm in which luxury fertility is an experience. Because the world’s wealthy don’t have time to create their families, as they’re busy creating wealth.
BEVERLY HILLS, Calif., February 26, 2023 (Newswire.com)
–
IMA ART, introduced a first-of-its-kind luxury fertility and surrogacy concierge, dedicated to helping high-net-worth & ultra high-net-worth individuals on their private journey to parenthood.
Speak to any parent and they will tell you that a child is the most precious thing on Earth. Perhaps that makes parenthood the ultimate luxury; but for the estimated 15% of couples who run into fertility problems, it’s a luxury that’s unobtainable without recourse to fertility or surrogacy solutions. In addition, in most international jurisdictions, building a family through assisted reproductive technology is not available to singles and LGBTQIA+.
The world’s wealthiest are not immune from these family creation challenges, but until recently they lacked a luxury fertility and surrogacy provider with the fine touches and exemplary service suited to such high-end discerning clientele.
This is exactly the space that Beverly Hills-based IMA ART Fertility has chosen to occupy. From its iconic California location, Asian infused hospitality, exclusive positioning and beautifully designed website, it’s clear this is a brand that exudes luxury.
“Our business originally started in Hong Kong, but it’s no accident that we’ve chosen to set up in Beverly Hills. In this area, we have an amazing choice of five-star hotels, Michelin-starred restaurants, exclusive spas and all the trappings of pure luxury. Our clients may only spend around two weeks here with us, but we want to make that experience as easy and enjoyable as possible, so they are in the perfect frame of mind to undergo their fertility treatment,” shared Ron Sonnenberg, Co-Founder.
Since rebranding and relaunching in Beverly Hills, IMA ART has made significant strides in establishing a reputation in this more rarified marketplace.
“We’ve also connected with lawyers and insurance advisers who have been in this field for 20 years and they’ve all told us nobody is serving this high net worth and ultra-high net worth demographic in the way IMA ART is. We are an international business and operating in the luxury sphere is anything but a 9-to-5 job. We have to make ourselves available to our clients when they want us to be available – it’s another element that sets us apart from other agencies operating in this space,” Ron added.
“Our goal is to be recognized as the pre-eminent luxury fertility & surrogacy concierge. We want to be a brand that lasts and helps families create future generations,” said Michelle Tang, CEO and Co-Founder of IMA ART.
About the Company: IMA ART is a high-value bespoke professional fertility advisory service. Creating a whole new personality; introducing an exclusive suite of discreet luxury fertility and surrogacy solutions in Beverly Hills. Learn more about IMA ART Fertility, at www.imaartfertility.com.
Contact Information:
Ron Sonnenberg
Co-Founder
(424)-284-1408
Original Source:
Luxury Fertility & Surrogacy Concierge, First-of-Its-Kind. IMA ART Fertility
Inc.’s Best in Business Awards honor companies that have made an extraordinary impact in their fields and on society
MIAMI, February 23, 2023 (Newswire.com)
–
Heyday Marketing has been named Inc.’s 2022 Best in Business. The list, which can be found in the 2022 Winter issue of Inc. magazine, recognizes the most dynamic companies of all sizes and industries that have had an outstanding influence on communities, industries, the environment, or society as a whole.
Scott Omelianuk, editor-in-chief of Inc., says, “Inc. magazine is dedicated to showcasing America’s most dynamic businesses and the great things they do. The Best in Business awards shine a light on those that have gone above and beyond their original mission to make a social, environmental or economic impact, benefiting those around them.”
As a tribute to being awarded, Chief Marketing Officer Eduardo Moya for Heyday Marketing has put together a list that highlights effective ways to promote your business. “With the start of the new year, this is a great time to start thinking about your marketing plans and taking stock of how things have worked in the past year and looking toward new year marketing is a crucial part of shoring up your business plans,” commented Eduardo Moya.
Among the things business owners should be thinking about, are the ways their marketing strategies played out year ending 2022. A starting point would be to revise goals that were met for 2022 and give way to new year marketing ideas.
Why is New Year Marketing Important?
Perhaps the most obvious reason to think seriously about new year marketing is that this is the time to reassess how things have worked in 2022 and what changes an organization should make for the coming year. Certainly, things like taxes and fiscal year accounting should have any business owner thinking about how to optimize spending and ways to bring in revenue. New year marketing should be part of these calculations.
The new year also provides a slim period to cash in on the time of year when people are spending money. There is a small period of time after the holidays to draw in revenue from the holiday spending boost. Things tend to slow down considerably by March, and new year marketing is a way to draw in customers and boost sales.
Strategic Ways to Captivate Your Target Audience
1. Focus on SEO
More than 50% of marketing professionals cite SEO and organic traffic as the most important measure of success for marketing strategies. Making sure an organization’s content, website, and social media are optimized to capture searches, is crucial to success in the coming year.
2. Create Email Collection Forms
Some of the highest conversion rates are directly attributable to email collection forms and direct email marketing. Email collection forms have been shown to lead to a 15% conversion rate. Of the industries that use email collection forms, media and entertainment get the most conversion, and restaurants and catering are closely behind. For organizations under these specifications, it is time to start using this marketing method in the new year.
3. Put Your Landing Page to the Test
As of now, only about 17% of marketers are using an A/B test to measure the success of landing pages. By doing something as simple as an A/B test, an organization can vastly increase their search engine rankings and your conversion rates.
4. Optimize for Mobile
Mobile traffic accounts for about half of all traffic on the web. This means about half of an organization’s potential customers are searching the web and doing research on a mobile device. 64% of SEO marketing professionals say that optimizing for mobile is a key feature of a successful marketing plan. Right now, 25% of companies optimize for mobile. Those that do not tend to fare worse than those that do.
5. Consider Optimizing for Voice-Activated Systems
A full 52% of people who use voice-assisted tech say they use it more than once a day. This voice-assisted tech appears to be a growing segment of web searching and consumer activity.
6. Accentuate Eco-Friendly Aspects of Your Products and/or Services
Surveys show that customers are four times more likely to buy eco-friendly products or services over other types. With the continuing rise in awareness of eco-friendly products, customers are increasingly valuing these kinds of products over more conventional products that do not or cannot advertise eco-friendly aspects.
###
ABOUT HEYDAY MARKETING
Heyday Marketing is a full-service Marketing and Public Relations agency based in Coral Gables, FL. Founded in 2015, the agency offers a variety of services to help businesses distinguish themselves from their competitors. Their team of reliable and creative professionals are skilled in digital advertising, website development, public relations, social media management, branding, content strategy, and a multitude of other marketing services. Heyday was ranked No. 914 on the 2022 Inc. 5000 list, rated in the top ten of the Best SEO Agencies in Miami by Expertise in 2020, and was awarded “Marketing Agency of the year” by The South Florida Hispanic Chamber of Commerce in 2021. The agency is also a trusted Google and Facebook partner. Visit HeyDay Marketing online at www.HeyDayMarketing.com, on Instagram at @HeyDayMarketing, and on Facebook at Facebook.com/HeyDayMkt.
Contact Information:
Jackie Zayas
Public Relations Director
305-989-4824
Related Files
HeydayMarketing_ 2023MarketingTips.pdf
Original Source:
Heyday Marketing Named Inc.’s 2022 Best in Business and Provides Strategic Ways to Grow Businesses in 2023
The industry’s leader in ADHD assessment and treatment said telehealth will return to pre-pandemic rules when the Public Health Emergency expires on May 11.
GRAND RAPIDS, Mich., February 23, 2023 (Newswire.com)
–
ADHD Online, the leader in online ADHD assessment and treatment options, said patients using telehealth for access to certain prescriptions must take specific steps to prepare for changes related to the end of the national Public Health Emergency (PHE) on May 11.
“The pending end of the Public Health Emergency will change how telemedicine and telehealth operate,” said ADHD Online co-founder and CEO Zachariah Booker. “It is vital that patients who utilize telehealth and telemedicine are aware of how this will impact them moving forward with treatment plans and prescriptions.”
The Department of Health and Human Services announced Feb. 9 that the PHE implemented in response to the COVID-19 pandemic will expire on May 11.
In order to speed vaccine development and to help people maintain access to their doctors and medications, the PHE temporarily suspended many healthcare regulations. Among them was a requirement that physicians, with limited exceptions, must conduct an in-person medical examination of a patient in order to prescribe a controlled substance.
The PHE allowed telemedicine companies like ADHD Online to prescribe all types of medication without an in-person exam, a vital option during the pandemic when patients were often unable to see their doctors in person and telehealth became a primary way of receiving healthcare.
As of May 11, pre-pandemic rules will apply and telemedicine companies will not be able to prescribe controlled substances without an in-person exam. This includes any medication prescribed to those with ADHD. Patients who want to continue to use telehealth to receive prescriptions for medications on the federally controlled substance lists must be able to document that they have seen a physician within the past two years.
ADHD Online is recommending that its patients taking widely used medications like Adderall, Ritalin and Concerta (or any other medications on this list) take the following steps:
If they have seen a doctor in the past 23 months, they should send this form to the healthcare provider and ask the provider to complete the form. Then the provider or patient should return the form to ADHD Online.
If they have not seen a doctor over the past 23 months, they should schedule an in-person physical with their primary care provider and bring this form to the provider to complete. Then the provider or patient should return the form and a summary of the patient’s doctor visit to ADHD Online.
“Taking these steps will ensure that patients will continue to receive their medications after the expiration of the PHE,” Booker said. “Rest assured that ADHD Online is here for you, and we’re working hard to make sure you will continue to receive care and treatment for your ADHD.”
About ADHD Online
ADHD Online was founded in 2018 with the mission that everyone should have access to quality ADHD assessments regardless of who and where they are. The ADHD Online team is filled with industry experts across the United States who all share the same passion for ADHD and making sure patients have access to critical mental health services. ADHD Online is leading the way with being a critical voice for those who might be struggling with ADHD and is the only organization to offer HIPAA-secured ADHD assessments online with certified results from licensed psychologists. ADHD Online is active in all 50 states.
Contact Information:
Mike Albanese
Original Source:
ADHD Online Alerts People to Changes in Telehealth, Prescriptions as Public Health Emergency Ends
NEW YORK, February 23, 2023 (Newswire.com)
–
iQuanti: Perhaps you are feeling a bit stagnant in your job—maybe your daily tasks are not as exciting as they us…
San Diego Workforce Partnership Awarded $475,000 to Invest in an Initiative to Provide Low-Income Workers a Pathway Into Jobs in Healthcare
TOOTRiS…
NEW YORK, February 23, 2023 (Newswire.com)
–
Agency Vista, the world’s leading marketing agency and agency software review platform, is pleased to announce th…
Led by H.I.G. Growth Partners, the Growth Investment enables ProsperOps to accelerate the adoption of its AI-Based FinOps platform for enterprises that seek to reduce costs and unlock maximum value from the cloud
…
NEW YORK, February 23, 2023 (Newswire.com)
–
iQuanti: So, your hard work paid off and you finally got the promotion you’ve been looking forward to. Congratula…
The flexible work app, Instawork, matches a network of on-demand, hourly workers with Texas businesses
SAN FRANCISCO, February 23, 2023 (Newswire.com)
–
Instawork, the leading platform for connecting businesses with skilled workers, announced today the platform’s availability to hourly workers in the San Antonio area looking to earn higher wages.
In San Antonio, the average hourly pay rate on the Instawork platform is $18.95 per hour, more than double the local minimum wage of $7.25 per hour. That steep increase in earnings gives local residents an easier way to make ends meet during a continued period of inflation.
The announcement comes amid a recent report which predicts San Antonio’s economy will outperform many other large cities in 2023, ranking the area fifth among America’s fastest growers. As businesses grow as a result and look for qualified hourly workers, Instawork users can now take advantage of the increased demand for their skills and earn higher wages by creating a profile on the app and finding work opportunities across the San Antonio metro area.
“San Antonio is booming and so are thousands of local businesses,” said Kira Caban, Instawork’s Head of Strategic Communications. “This presents the perfect opportunity for local workers to increase their income while having a say in when, where, and how they want to work.”
More than 13,000 people in San Antonio have already downloaded the Instawork app and are working to staff business locations across the area. Common roles for Instawork in San Antonio include line cook, general labor, prep cook, and event server positions. Local workers can easily create a profile, find a shift that matches their skills and interests, and start working in as little as 24 hours.
Businesses across the Lone Star State that rely on Instawork range from nationally recognized hotels and restaurant groups to some of the state’s favorite local hot spots and sports venues. They have easy access to quality, reliable workers following Instawork’s announcement that over 1 million people joined the app ahead of last year’s busy holiday season.
Instawork is currently staffing businesses in more than 30 markets across the U.S. and Canada. Those interested in learning more about Instawork should visit www.instawork.com or download the app.
About Instawork
Founded in 2016, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than four million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked in the top 10% of the country’s fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for “Best Innovation,” one of the “Best Business Apps” by Business Insider. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 30 markets across the U.S. and Canada. Follow us on Twitter, Instagram, LinkedIn, and Facebook.
Contact Information:
Kira Caban
Head of Strategic Communications
Original Source:
San Antonio Workers Find Flexible Work Opportunities in City’s Expanding Economy
