Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • Space On-board Computing Platform Global Market To Grow At Rate Of 14% Through 2026
    Space On-board Computing Platform Global Market To Grow At Rate Of 14% Through 2026 World News
  • SEIDOR USA Announces New Leadership and Forecasts Major Growth in 2023
    SEIDOR USA Announces New Leadership and Forecasts Major Growth in 2023 Business
  • HAWAII FLUID ART BRINGS OMAHA A NEW WAY TO CONNECT PEOPLE THROUGH ART
    HAWAII FLUID ART BRINGS OMAHA A NEW WAY TO CONNECT PEOPLE THROUGH ART Business
  • War Day 140: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 140: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • Day 372 – Putin is NOT in Control – Latynina.tv – Alexey Arestovych
    Day 372 – Putin is NOT in Control – Latynina.tv – Alexey Arestovych World News
  • ZilBank.com’s Upgraded Features for US Account Opening, Virtual Card Management, and Seamless Money Transfers
    ZilBank.com’s Upgraded Features for US Account Opening, Virtual Card Management, and Seamless Money Transfers World News
  • Jennifer Lopez Gives Exclusive Interview on Gossip Stone TV
    Jennifer Lopez Gives Exclusive Interview on Gossip Stone TV World News
  • FAA Establishes the Office of Investigations and Professional Responsibility
    FAA Establishes the Office of Investigations and Professional Responsibility Aviation
Market Research Firm Alter Agents Expands Executive Team

Market Research Firm Alter Agents Expands Executive Team

Posted on December 15, 2022 By NewsEditor
Market Research Firm Alter Agents Expands Executive Team

Heather O’Shea, Chief Research Officer

Casey Willard as Chief Analytics Officer

Casey Willard, Chief Analytics Officer

Eddie Francis Chief Operating Officer

Eddie Francis, Chief Operating Officer

Strategic market research consultancy adds three to its C-Suite, plus two new directors, to execute the team’s vision for ongoing growth and innovation

We have had a year of tremendous expansion as we push for evolving the market research ecosystem toward approaches that fit today’s consumer and shopping landscape.”

— Rebecca Brooks, CEO, Alter Agents

LOS ANGELES, CA, UNITED STATES, December 6, 2022 /EINPresswire.com/ — Alter Agents, full-service strategic market research consultancy, has added Heather O’Shea as Chief Research Officer, Casey Willard as Chief Analytics Officer and promoted Eddie Francis to Chief Operating Officer. Along with the addition of two new directors, this rounds out a year of new hires for the company, which has doubled its number of employees in 2022 alone. The new members of Alter Agents’ leadership team will collaborate to execute the company’s strategic vision for growth, innovation and value.

“Our new hires have the perfect mix of experience and skills to complement our existing team, bringing both on-the-ground and strategic expertise to help us meet our goals for the future,” said Rebecca Brooks, Founder and CEO of Alter Agents. “We have had a year of tremendous expansion as we push for evolving the market research ecosystem toward approaches that fit today’s consumer and shopping landscape. This new team will help bring us, and our clients, to the next level of growth.”

Heather O’Shea, Chief Research Officer, comes to Alter Agents from Snap, Inc. where she served as the Global Head of Ad Research and Insights, heading up the social media brand’s initiatives in advertising and media measurement, analytics and research. Prior to this, she served in both brand-side and agency leadership roles at companies such as Kantar, Twitter, Universal McCann and New York Magazine. As Chief Research Officer at Alter Agents, O’Shea will collaborate on establishing and executing the overall vision and strategy for the firm, while also overseeing the research functions within the company. She serves as a mentor for Women in Research (WIRe) and is on the board of the Advertising Research Foundation’s Women in Analytics program.

Casey Willard, Chief Analytics Officer, will develop and oversee the company’s analytics department, working closely with staff on training, processes and protocols, and building out a plan for ongoing growth. Willard will be instrumental in working with the Chief Innovation Officer, Michelle Castle who joined in September 2022, and other team members to pursue the firm’s goals for elevating methodologies and best practices to help fulfill innovation initiatives. Prior to joining Alter Agents, Willard led analytics teams at consumer insights and research firms, such as Hypothesis Group, Bastion Insights, The Modellers, Hall & Partners and Millward Brown (now Kantar).

Eddie Francis, Chief Operating Officer, has worked at Alter Agents for 12 years, most recently serving as Managing Director. In his newest role, he will build on his deep foundation with the company and be responsible for overseeing critical functions such as information technology, budgeting, staff development and hiring, and vendor relationships. He will continue to work closely with CEO Rebecca Brooks and the rest of the leadership team to ensure company culture is reflected in the employee experience by aligning with company values, policies and practices.

Also joining the team are Research Directors, Rebekah Bell and Katie Zmijewski. Previously, Bell served as senior research manager at GfK, and has extensive additional experience in the advertising and tourism industries. Zmijewski most recently served as director of insights at analytics and advisory firm, Escalent, working in a wide variety of consumer categories.

About Alter Agents

Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents’ clients understand consumer needs. The Alter Agents team believes that research must adapt to help brands overcome challenges brought by trends like shopper promiscuity and brand narcissism. The company’s immersive approach and unique methodology has helped brands such Snapchat, YouTube, Audacy, Viking River Cruises, Pinterest, and more gain powerful, actionable insights. A new book detailing the company’s approach, “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers,” is available from booksellers worldwide. More at www.alteragents.com. @Alter_Agents

###

Marie Melsheimer
Campbell Consulting
email us here

You just read:

News Provided By

December 06, 2022, 14:44 GMT


EIN Presswire’s priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content.
As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone’s Internet News Presswire™,
tries to define some of the boundaries that are reasonable in today’s world. Please see our
Editorial Guidelines
for more information.

Article originally published on www.einpresswire.com as Market Research Firm Alter Agents Expands Executive Team

World News

Post navigation

Previous Post: Scores killed in Indonesia football stadium crush – BBC News
Next Post: Day 252 – Latynina.tv – Alexey Arestovych

Related Posts

  • Day 467: war diaries w/Former Advisor to Ukraine President, Intel Officer  @arestovych  & #Feygin
    Day 467: war diaries w/Former Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • War Day 131: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 131: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • Cassava Bags Australia wins Bupa’s Eco-Disruptive Sustainability Award and scales up for global expansion
    Cassava Bags Australia wins Bupa’s Eco-Disruptive Sustainability Award and scales up for global expansion World News
  • SEQSTER Launches MyCancer Patient Registry for Clinical Trials
    SEQSTER Launches MyCancer Patient Registry for Clinical Trials World News
  • War in Ukraine, Analytics. Day 943: Zelensky’s Peace Plan. Is it Victory or Not Yet? Arestovych
    War in Ukraine, Analytics. Day 943: Zelensky’s Peace Plan. Is it Victory or Not Yet? Arestovych World News
  • War in Ukraine, Analytics. Day 1146: Why Does Zelensky Slow-Walk the Peace Talks? Arestovych
    War in Ukraine, Analytics. Day 1146: Why Does Zelensky Slow-Walk the Peace Talks? Arestovych World News
August 2025
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • War in Ukraine, Analytics. Day 1271: What are the Consequences of Trump and Zelensky Meeting?August 24, 2025
  • Weather Risks Shouldn’t Deter Vacation TravelAugust 24, 2025
  • Aerospace & Defense Materials Market Size $81.1 billion By 2031: Industry Growth, Drivers & Future ScopeAugust 23, 2025
  • Ecuadorian Immigrant Trains Over 100 New Insurance Agents in First Year in the U.S.August 23, 2025
  • Mary Ann Scully at Loyola University Maryland Recently Featured on Close Up RadioAugust 23, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • Sip Tequila Corrido This National Tequila Day
    Sip Tequila Corrido This National Tequila Day Business
  • Unlawful Southwest Border Crossings Plummet Under New Border Enforcement Measures
    Unlawful Southwest Border Crossings Plummet Under New Border Enforcement Measures World News
  • Under Secretary Fernandez’s Travel to South Africa
    Under Secretary Fernandez’s Travel to South Africa World News
  • Ronnell Richards Named Marketing Chair of Tech4Change Board of Directors
    Ronnell Richards Named Marketing Chair of Tech4Change Board of Directors Business
  • Under Secretary of State for Political Affairs Nuland’s travel to the Philippines and Japan
    Under Secretary of State for Political Affairs Nuland’s travel to the Philippines and Japan World News
  • War Day 132: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 132: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • D’Art Sweeps A’ Design Award For Studds’ Retail Transformation Project
    D’Art Sweeps A’ Design Award For Studds’ Retail Transformation Project Business
  • How Activation Agencies Navigate Winter Months
    How Activation Agencies Navigate Winter Months Business
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .