Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • TreeNewal Named One of the Fastest-Growing Companies in DFW by SMU Cox in Dallas 100™ Awards
    TreeNewal Named One of the Fastest-Growing Companies in DFW by SMU Cox in Dallas 100™ Awards Business
  • The City of Rutland, VT Deployed A Business Registration Module With GovPilot
    The City of Rutland, VT Deployed A Business Registration Module With GovPilot World News
  • Cleaning Services Market to See Exponential Growth, Expected to Reach 1,498.8 million by 2030
    Cleaning Services Market to See Exponential Growth, Expected to Reach $111,498.8 million by 2030 Business
  • War Day 168: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 168: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • Nicole’s story: the child victims of UK drug gangs – BBC News
    Nicole’s story: the child victims of UK drug gangs – BBC News World News
  • World’s First AI Growth Analyst Launches from Dubai with Support from Google and Microsoft
    World’s First AI Growth Analyst Launches from Dubai with Support from Google and Microsoft Business
  • War Day 156: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 156: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • GCC Enrollment Grows for Second Straight Semester
    GCC Enrollment Grows for Second Straight Semester Business
SoundOut Launches OnBrand – an Entirely New Approach to Music Search That Revolutionises the Process of Selecting Music for Marketing Campaigns

SoundOut Launches OnBrand – an Entirely New Approach to Music Search That Revolutionises the Process of Selecting Music for Marketing Campaigns

Posted on October 20, 2022 By NewsEditor
SoundOut Launches OnBrand – an Entirely New Approach to Music Search That Revolutionises the Process of Selecting Music for Marketing CampaignsSoundOut Launches OnBrand – an Entirely New Approach to Music Search That Revolutionises the Process of Selecting Music for Marketing CampaignsHugely scalable AI-powered music search platform removes uncertainty from every brand campaign music decision.

SoundOut Launches OnBrand – an Entirely New Approach to Music Search That Revolutionises the Process of Selecting Music for Marketing Campaigns
OnBrand


LONDON - October 20, 2022 - (Newswire.com)

SoundOut, the world leader in sonic testing, has launched a revolutionary AI-powered music search and testing SaaS platform named OnBrand. It enables marketers to build certainty into every music choice for campaigns. OnBrand is powered by AI algorithms that predict the granular emotional impact of music, trained on feedback from half a million people.

OnBrand enables marketers to search across any number of music catalogues to identify campaign music that is both on-brand and campaign appropriate, using a combination of over 200 brand attributes, plus self-defined brand personality and brand archetypes. In this way, OnBrand delivers greater certainty of immediate impact and sustained ROI from their campaigns, by reducing subjectivity and risk from music selection.

Global companies Unilever, Global Radio, and Scholz & Friends - part of the WPP Network - are among the first users of the OnBrand platform.

Stephanie Bau, Global Assistant Brand Manager at Unilever, said: "With the growth of social media platforms like TikTok, sound has become the ultimate tool in a marketer's arsenal. Choosing the right sound for our future campaigns has never been more important and this technology will enable brands to amplify their personality and have greater certainty of ROI from campaigns during these economically challenging times."

Julian Krohn, Director Music & Audio, Scholz & Friends (WPP), said: "From an agency perspective, OnBrand is a uniquely powerful tool that will enable us to add significant value to our clients' campaigns.  Ensuring that music is both brand and campaign appropriate has never been easier -  and OnBrand can only increase their return on marketing investment. We're looking forward to working closely with the tool!"

a unique double-stacked AI layer of algorithms trained entirely on human-derived data, OnBrand first automatically tags music with up to 500 separate attributes thanks to a partnership with Cyanite, the world-leading AI music tagging company. Then it uses a further AI layer to map these tags to SoundOut's emotional DNA map of music, created with the input of over 500,000 consumer surveys and over 12 million data points.

Jo McCrostie, Creative Director at Global Radio, Europe's largest commercial radio group, commented: "OnBrand represents a truly seismic revolution in how companies find brand-appropriate music for commercial use. The lack of objectivity in music choices has, for too long, held back appropriate music investment in audio marketing such as radio. I have seen for myself the reaction of brands to the new platform, and it looks set to be transformational for the industry."

OnBrand can automatically rate any track against over 200 emotional attributes in a fraction of the time taken by people. It enables catalogues of millions of tracks to be emotionally indexed in under 24 hours with over 95% precision compared to human indexation.

David Courtier-Dutton, CEO of SoundOut, said: "Until now, choosing music for marketing has been a largely subjective exercise, with little in the way of objective metrics to confirm brand fit and emotional resonance. At a stroke, OnBrand introduces an objective, hugely scalable solution for brands worldwide. It enables data-informed music choices and provides robust cost/benefit analysis for any commercial music investment. OnBrand is not only totally brand-centric but it speaks brand language; enabling brands to enhance campaign performance whilst simultaneously strengthening their emotional bonds with consumers."

Markus Schwarzer, CEO of Cyanite, added: "AI music tagging technology has advanced significantly over the past few years and has now been adopted by many of the world's leading music and entertainment companies. The additional AI brand-centric layer that OnBrand delivers truly democratises catalogue search for brands, enabling them to find the perfect track for any campaign using brand language rather than musical attributes."


Contact Information:
Matt Cartmell
Carta Communications
[email protected]
+44(0)7930485333


Press Release Service by Newswire.com

Original Source: SoundOut Launches OnBrand - an Entirely New Approach to Music Search That Revolutionises the Process of Selecting Music for Marketing Campaigns
Business

Post navigation

Previous Post: RBMA’s Radiology Patient Action Network Study Shows Nearly Half of Women Not Receiving Recommended Mammograms
Next Post: Pinpoint Communications Will Soon Cover Beatrice With Fiber to the Home

Related Posts

  • ExactEstate and TenantAlert Announces Exclusive Partnership to Streamline Nationwide Tenant Screening
    ExactEstate and TenantAlert Announces Exclusive Partnership to Streamline Nationwide Tenant Screening Business
  • IF YOUR FINANCIAL ADVISOR RECOMMENDED PACIRA BIOSCIENCES INVESTMENTS PLEASE CONTACT KT LAW
    IF YOUR FINANCIAL ADVISOR RECOMMENDED PACIRA BIOSCIENCES INVESTMENTS PLEASE CONTACT KT LAW Business
  • Stroke Management Market Is Projected To Reach US.77 Billion by 2030
    Stroke Management Market Is Projected To Reach US$67.77 Billion by 2030 Business
  • Guy Harvey Outpost Resorts Launches Cash to Care Challenge
    Guy Harvey Outpost Resorts Launches Cash to Care Challenge Business
  • CommercialLEDLights.com Now Offers Crane Warning Lasers
    CommercialLEDLights.com Now Offers Crane Warning Lasers Business
  • Digital Twin Software Company Sensat Raises .5m USD to Automate the Way Infrastructure is Planned, Built and Managed
    Digital Twin Software Company Sensat Raises $20.5m USD to Automate the Way Infrastructure is Planned, Built and Managed Business
June 2025
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« May    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • Terradepth awarded 5-year contract in global offshore energyJune 4, 2025
  • Artem Mirolevich and Dmitry Trekhsvyatsky Launch Bold New ExhibitionJune 4, 2025
  • Global Data Systems Appoints Doug Pickle as President, Driving Strategic GrowthJune 4, 2025
  • Smith Earns ISO/IEC 17025 AS6171 Accreditation at Its Global Operational HubsJune 3, 2025
  • Trends, Growth, and Insights Through 2034June 3, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • Creter Group Celebrates 20 Years of Impact with Complimentary Leadership Training for Nonprofits
    Creter Group Celebrates 20 Years of Impact with Complimentary Leadership Training for Nonprofits Business
  • ‘Comfort for All’ Company Announces New CEO
    ‘Comfort for All’ Company Announces New CEO Business
  • Day 418: war diaries w/Former Advisor to Ukraine President, Intel Officer  @arestovych  & #Feygin
    Day 418: war diaries w/Former Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • Babyfirst Genius Pro R156 by Ningbo Baby First Baby Products Co., Ltd. Wins Gold in A’ Baby Products Awards
    Babyfirst Genius Pro R156 by Ningbo Baby First Baby Products Co., Ltd. Wins Gold in A’ Baby Products Awards World News
  • 6 Things New Business Owners Might Forget to Do
    6 Things New Business Owners Might Forget to Do Business
  • War Day 182: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 182: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • Little Saint Nick Foundation Celebrates Milestone Partnership with Shriner’s Children’s Hospital
    Little Saint Nick Foundation Celebrates Milestone Partnership with Shriner’s Children’s Hospital Business
  • Artem Mirolevich and Dmitry Trekhsvyatsky Launch Bold New Exhibition
    Artem Mirolevich and Dmitry Trekhsvyatsky Launch Bold New Exhibition World News
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .