Skip to content
  • Home
  • World News
  • Business
  • Aviation
195 news

195News

All the news that's fit to print

  • Home
  • World News
  • Business
  • Aviation
  • Toggle search form
  • U.S. to Sanction Sinaloa Cartel Network of Fentanyl Suppliers Contributing to the U.S. Opioid Crisis
    U.S. to Sanction Sinaloa Cartel Network of Fentanyl Suppliers Contributing to the U.S. Opioid Crisis World News
  • Drone Payload Market Predicted to Hit USD 33.3 Billion by 2030, with a 16.9% CAGR
    Drone Payload Market Predicted to Hit USD 33.3 Billion by 2030, with a 16.9% CAGR Aviation
  • Local Entrepreneurs Launch New Streamlined Roof Replacement Business in Michigan’s Oakland, Genesee Counties
    Local Entrepreneurs Launch New Streamlined Roof Replacement Business in Michigan’s Oakland, Genesee Counties Business
  • War in Ukraine, Analytics. Day 770: Ukraine Continues to Hit Putin’s Refineries. (part1)
    War in Ukraine, Analytics. Day 770: Ukraine Continues to Hit Putin’s Refineries. (part1) World News
  • Thai protesters confront royals in Bangkok visit – BBC News
    Thai protesters confront royals in Bangkok visit – BBC News World News
  • 22nd Steven Karger Prize Awarded to University of Basel Researcher for Work on Age Differences in Decision-Making
    22nd Steven Karger Prize Awarded to University of Basel Researcher for Work on Age Differences in Decision-Making World News
  • Las Vegas Global Spirit Awards Announces New Dates & Location
    Las Vegas Global Spirit Awards Announces New Dates & Location Business
  • WAMC Reaches Its  Million Goal in Its Last Fund Drive of 2022
    WAMC Reaches Its $1 Million Goal in Its Last Fund Drive of 2022 Business
HOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A Yield

HOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A Yield

Posted on September 26, 2022 By NewsEditor
HOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A YieldHOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A Yield
HOWTIAN Has Succeeded in Harvesting the Stevia Industry’s Highest Ever Reb A Yield

ZHUCHENG, China - September 26, 2022 - (Newswire.com)

Thanks to a dedicated team and decade-long commitment to intense agricultural science and research, HOWTIAN is proud to officially announce a critical milestone in their endeavour to create natural, accessible food & nutrition products for the masses. 

HOWTIAN has achieved up to 12% average Reb A yield this season - the highest ever in the industry and a significant turning point as stevia costs approach parity with artificial sweeteners.

Natural solutions for everyone — this is more than an ideal, but rather a commitment the founder of HOWTIAN, Zhu Liping, made at the company's start in 1999. Through his travels and remote explorations, he understood nature as the answer for everything and believed its benefits shouldn't be limited to those with greater means. This philosophy remains intact decades later. In fact, it was the driving force behind the founding of HOWTIAN's stevia ventures in 2009 and the drive for Project Shennong. 

Project Shennong began at a time when different steviol glycoside (the sweet component of stevia) processing technologies were emerging worldwide. In this growth period however, HOWTIAN saw many divert from the natural-leaf extraction technology and start to compromise the naturalness of their manufactured stevia for cost savings. 

Over the past 10 years, HOWTIAN chose a different path in launching Project Shennong. They decided to set themselves apart and offer solutions that keep natural principles at the forefront, while also achieving an affordable cost by: 

  • Investing in R&D to develop higher steviol glycoside yielding plant varieties
  • Testing and scaling them for mass production

"Ten years ago, the average Reb A yield of the stevia plant was about 4.0% and has increased to about 7.0% over the years. We are delighted to announce that this season, we have achieved a minimum of 9.5% Reb A yield, with some plants as high as 12% average yield, which is the highest ever seen in the stevia industry," says Tom Fuzer, VP of Market Strategy at HOWTIAN.

This accomplishment is groundbreaking for food and beverage manufacturers who were unable to justify the more expensive price tag of stevia - historically 6 to 15 times the cost of artificial sweeteners. Thanks to Project Shennong and HOWTIAN's newest stevia variants, the cost in use of stevia is quickly approaching parity with traditional artificial sugar substitutes. 

"Companies once compelled by cost constraints to choose artificial sweeteners now no longer need to compromise. We anticipate the adoption of stevia to accelerate significantly in the most price sensitive markets, including beverages, snacking and sports nutrition," notes Fuzer. "We are proud to be at the forefront of the industry and to lead the innovations that'll drive mass market adoption of natural ingredient solutions like stevia."

With production capacity of 8,000 metric tons, HOWTIAN -- formerly operating as Zhucheng Haotian Pharma Co. Ltd (ZCHT) and maker of SoPureTM Stevia -- is the largest stevia manufacturer in the world.

For more information, please visit: https://howtiangroup.com


Contact Information:
Joseph Tam
Media Relations
[email protected]

Tom Fuzer
VP, Market Strategy
[email protected]


Press Release Service by Newswire.com

Original Source: HOWTIAN Has Succeeded in Harvesting the Stevia Industry's Highest Ever Reb A Yield
Business

Post navigation

Previous Post: Starrag Continuously Increases Its Commitment to Customers in North America and Mexico
Next Post: Newswire’s Media Advantage Platform Powers Chief Marketing Officers’ Return on Media and Marketing Communications Spend

Related Posts

  • Professor and Author Sanford Moskowitz to be Featured on Close Up Radio
    Professor and Author Sanford Moskowitz to be Featured on Close Up Radio Business
  • Plant based Diet Market to Grow at an Excellent CAGR of 17.7% by 2032
    Plant based Diet Market to Grow at an Excellent CAGR of 17.7% by 2032 Business
  • Bank Indonesia’s Rate Cut Strategy: Navigating Growth, Stability, and BRICS Realities
    Bank Indonesia’s Rate Cut Strategy: Navigating Growth, Stability, and BRICS Realities Business
  • Winnerz innovates sponsorship culture with blockchain technology
    Winnerz innovates sponsorship culture with blockchain technology Business
  • Techwave Announces ‘STEPtember,’ an Awareness Campaign to Support Cerebral Palsy Alliance Research Foundation
    Techwave Announces ‘STEPtember,’ an Awareness Campaign to Support Cerebral Palsy Alliance Research Foundation Business
  • 78% Off VideoProc Converter for High-efficient Video Conversion, Compression, and Processing
    78% Off VideoProc Converter for High-efficient Video Conversion, Compression, and Processing Business
August 2025
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
last celebrity gossip
Gossip Stone - celebrity life and gossip

Recent Posts

  • University of Birmingham Pioneers Use of Openwater’s Open-Motion Device in Stroke Recovery ResearchAugust 20, 2025
  • VHF Air-Ground Communication Stations Market Set to Reach $2.2 Billion by 2031, With a Sustainable CAGR Of 7.2%August 20, 2025
  • Aerobatic Aircraft Market Size, Emerging Trends, Growth Opportunities & Industry Forecast 2025-2032August 19, 2025
  • ViaPath Technologies Launches AI Moderation to Enhance Facility Operations with Smarter, More Efficient SolutionsAugust 19, 2025
  • Filipina-Founded Medical Clothing Brand Alaga Combines Functionality with CultureAugust 18, 2025
Brand Values Content
VUGA Enterprises - media network PR & Marketing
  • War in Ukraine, Analytics. Day 897: Ukrainian Armed Forces Special Operation in Kursk. Arestovych
    War in Ukraine, Analytics. Day 897: Ukrainian Armed Forces Special Operation in Kursk. Arestovych World News
  • CMG Financial’s Dave Herbst Named 2022 HousingWire Insider
    CMG Financial’s Dave Herbst Named 2022 HousingWire Insider Business
  • Silicon Fertilizers Market Value Projected to Expand by 2025
    Silicon Fertilizers Market Value Projected to Expand by 2025 Business
  • War Day 126: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych  & #Feygin
    War Day 126: war diaries w/Advisor to Ukraine President, Intel Officer @arestovych & #Feygin World News
  • Arsenic Market Size, Share And Growth Analysis For 2023-2032
    Arsenic Market Size, Share And Growth Analysis For 2023-2032 World News
  • WL Propel Disrupts Staff Augmentation With An Unlimited Tasks Model For White Label WordPress & Shopify Web Development.
    WL Propel Disrupts Staff Augmentation With An Unlimited Tasks Model For White Label WordPress & Shopify Web Development. Business
  • Phoenix American Aviation and PAFS Ireland Announce Continued Business Growth and Expanded Service Offerings in 2024
    Phoenix American Aviation and PAFS Ireland Announce Continued Business Growth and Expanded Service Offerings in 2024 Aviation
  • Attempt on Trump. Ukraine doesn’t Deserve Arestovych? Literary Parallels. Arestovych, Bykov, Plushev
    Attempt on Trump. Ukraine doesn’t Deserve Arestovych? Literary Parallels. Arestovych, Bykov, Plushev World News
aerospace company
stem cell clinic in kiev
medical spa in miami
Fashion TV free

Copyright © 2023 195 News. All Rights Reserved by Coolaser | Partner of VUGA Enterprises |  Advertising: Get Published

Powered by .